Growth & AI Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement automated outbound and Account-Based Marketing (ABM) workflows for enrichment, personalized sequencing, intent monitoring, and campaign orchestration.

• Develop and sustain lead-scoring, Ideal Customer Profile (ICP), and propensity models.

• Ensure the maintenance of clean, deduplicated, and reliable CRM and marketing automation data.

• Automate seller and campaign operations, which include lead routing, updates from transcripts to CRM, drafting meeting notes, and follow-up sequencing.

• Collaborate with sales development leadership to define and refine SQL criteria and lead scoring.

• Prototype, assess, and scale successful growth initiatives utilizing Clay, AI agents, or similar technologies.

• Adapt and localize automated workflows for the EMEA and APAC regions.

• Establish account-tiering, intent-signal, and reporting infrastructure for ABM programs.

• Integrate tier progression and engagement data into Salesforce and business intelligence dashboards.

• Analyze third-party data, enrichment, and automation tools and make decisions regarding building versus purchasing solutions.

• Provide reports on meetings booked, hours saved, SQL/pipeline growth, and improvements in conversion rates.

• Report directly to the Growth team and collaborate with sales development, marketing, and international teams.

⛳️ Requirements

• Minimum of 5 years in growth marketing, sales development, or a similar operational role.

• Practical experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.

• Capability to create automations or workflows using Clay, Zapier, or comparable tools.

• Familiarity with AI tools, LLM APIs, prompt engineering, or agentic workflows.

• Experience in enterprise account-based marketing (ABM), managing tiered/segmented account lists, and conducting personalized outreach at scale.

• Knowledge of intent-signal or sales intelligence tools such as Sales Navigator, 6sense, or Warmly.

• Strong commercial acumen focused on SQL and pipeline objectives.

• Ability to convert ambiguous growth challenges into well-defined, actionable builds in a dynamic B2B SaaS setting.

• Exceptional communication skills across various functions.

• Experimental mindset characterized by hypothesis testing, measurement, and iterative processes.

• Nice to have: Experience in B2B SaaS or health-tech.

• Nice to have: Exposure to international or multi-region go-to-market operations, including EMEA and APAC.

• Nice to have: Experience in establishing a go-to-market engineering or growth systems function.

🏝️ Benefits

• Open PTO policy.

• Quarterly Days of Disconnect.

• Parental & Pawternity Leave.

• Quarterly Best Life fitness reimbursement.

• Comprehensive Medical/Dental/Vision coverage.

• Employee Assistance Program (EAP).

• Subscription to the Calm App for employees and up to 4 dependents over age 16.

• Bonuses, commissions, equity, or other incentive programs where applicable.

• Opportunities for professional development.

• Mentorship and continuous learning opportunities.