Group Account Director, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the senior relationship leader and primary escalation contact for a portfolio of intricate B2B client accounts.

• Cultivate trusted partnerships with VP and C-suite client stakeholders, providing guidance on business, marketing, and growth priorities.

• Supervise the growth, retention, strategic direction, and overall health of the assigned client relationships.

• Identify and promote organic growth opportunities within existing accounts while supporting broader new business initiatives.

• Develop a comprehensive understanding of clients' businesses, categories, markets, buying committees, competitive landscapes, and ideal customer profiles.

• Introduce strategic and innovative ideas to client engagements by collaborating with Wpromote specialists and applying cross-channel marketing expertise.

• Direct integrated, full-funnel marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content.

• Manage client statements of work, including deliverables, renewals, scope changes, and change orders.

• Lead executive-level client meetings, quarterly business reviews, annual planning sessions, and strategic discussions.

• Analyze data from analytics, CRM, and marketing automation platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot.

• Ensure that marketing strategies are aligned with client goals, sales priorities, and measurable business outcomes.

• Oversee account financial health and profitability, including staffing, resource allocation, agency hours, forecasting, and scope management.

• Collaborate with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns that generate a qualified pipeline and measurable revenue impact.

• Provide strategic oversight and quality control across client deliverables.

• Anticipate account risks and devise proactive plans to safeguard client relationships, retention, and business performance.

• Lead, mentor, and motivate Account Directors and other account team members.

• Enhance account management processes, standards, and best practices within Wpromote’s B2B practice.

• Report directly to the Head of B2B Client Delivery.

⛳️ Requirements

• 10-12+ years of experience managing client relationships in SaaS, professional services, or other complex solution categories within an agency setting.

• 5-6+ years of experience in B2B client management.

• Proven experience overseeing a portfolio of intricate, enterprise-scale client relationships and guiding multiple account teams.

• Demonstrated success in strengthening client relationships, retaining business, and identifying organic growth opportunities.

• Experience in developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels.

• Experience leading comprehensive digital programs that encompass awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement.

• Strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA to closed-won, with the capacity to align marketing programs with revenue KPIs.

• Proficient in utilizing CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase.

• Ability to distill complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders.

• Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning.

• Experience managing multiple enterprise-sized clients with combined media budgets exceeding $80 million.

• Strong financial acumen, including managing account profitability, scopes of work, staffing plans, and resource allocation.

• Proven ability to manage, mentor, and develop account leaders and cross-functional teams.

• Capacity to foster collaboration and influence teams across disciplines without direct authority.

• Exceptional communication, presentation, negotiation, and executive stakeholder management skills.

• Ability to prioritize multiple complex workstreams and perform effectively under pressure.

• Energetic, solutions-oriented mindset with a passion for client leadership.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• This position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.