Google Ads Specialist, PPC, Search

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Establish, restructure, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword frameworks, search terms, and negative keywords

• Evaluate performance using CPC, CPA, ROAS, and Impression Share, and troubleshoot issues

• Utilize and configure the internal optimization tool

• Verify campaign data and detect anomalies

• Assist in the development and testing of new features

• Occasionally draft brief client updates or respond to client inquiries in writing

• Collaborate directly with the client’s team on their AdTech product

⛳️ Requirements

• Over 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, and others)

• Proficient user of Google Ads Editor

• Excellent Excel skills; experience with pivot tables and VLOOKUP is essential

• Analytical mindset with a keen attention to detail

• Proficient in both spoken and written English

• Proficiency in Russian is a significant advantage

• Experience with brand Search campaigns is desirable

• Familiarity with Microsoft Ads is a plus

🏝️ Benefits

• Training on the company’s internal optimization tools

• International work environment

• Opportunity to make a direct impact on the product within a small, close-knit team

• No client calls; written client communications are managed through internal chat