Google Ads Specialist – PPC, Search

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Establish, reorganize, initiate, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword structures, search terms, and negative keywords

• Track performance metrics such as CPC, CPA, ROAS, and Impression Share, while identifying and resolving issues

• Utilize and configure the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally draft brief client updates or respond to client inquiries in writing; all communications are reviewed via internal chat, with no client calls involved

⛳️ Requirements

• At least 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, and others)

• Proficient in using Google Ads Editor

• Advanced Excel skills: proficiency in pivot tables and VLOOKUP is crucial

• Analytical mindset with a keen attention to detail

• Proficient in both spoken and written English

• Knowledge of Russian is a significant advantage, as some team members communicate in Russian

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is a plus

🏝️ Benefits

• Comprehensive training and professional development opportunities

• Flexible working hours and remote work options

• Collaborative and supportive team environment

• Competitive salary and performance bonuses