Google Ads Specialist – PPC, Search

This is a fully remote position, open to applicants in Albania.

📋 Description

• Establish, reorganize, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword structures, search terms, and negative keywords

• Track performance using metrics such as CPC, CPA, ROAS, and Impression Share, while diagnosing issues

• Utilize and configure the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally draft brief client updates or respond to client inquiries in writing; no client calls involved

⛳️ Requirements

• Minimum of 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, and others)

• Proficient in using Google Ads Editor

• Excellent Excel capabilities; experience with pivot tables and VLOOKUP is essential

• Analytical mindset with a keen attention to detail

• Proficient in both spoken and written English

• Knowledge of Russian is a significant advantage

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is also a plus

🏝️ Benefits

• Competitive salary

• Opportunities for professional development

• Flexible working hours

• Collaborative and dynamic work environment