Google Ads Specialist

This is a fully remote position, open to applicants in Panama, +3 more countries.

📋 Description

• Oversee a portfolio consisting of around 25–35 Google Ads accounts.

• Develop, initiate, monitor, and consistently enhance Google Ads and Local Services Ads (LSAs) campaigns for local service businesses in the U.S.

• Track CPL, cost per qualified lead, qualified lead volume, and ROAS.

• Utilize data-driven insights to enhance campaign performance.

• Spot opportunities for budget increases, initiate additional campaigns, investigate Performance Max, and ensure profitable account growth.

• Supervise an assigned assistant tasked with conversion tracking and landing page design.

• Ensure that conversion tracking and landing pages are effectively implemented.

• Optimize campaigns to secure qualified leads and booked jobs.

• Record successful strategies, optimizations, and workflows.

• Provide regular performance updates, identify issues, and communicate opportunities and risks proactively.

• Collaborate closely with the internal team in a practical backend role focused on campaign management and measurable outcomes.

⛳️ Requirements

• 2–3+ years of direct Google Ads experience, preferably in an agency setting managing multiple accounts concurrently.

• Demonstrated success in managing Google Ads campaigns for U.S.-based local service businesses, backed by account examples, case studies, or performance metrics.

• Experience overseeing monthly advertising budgets ranging from $5,000 to $50,000.

• Strong grasp of campaign performance metrics, conversion tracking, lead quality, and optimization strategies linked to business results.

• Excellent communication skills in English.

• Strong organizational capabilities and ability to handle a high volume of accounts while ensuring meticulous attention to detail.

• Proactive and self-sufficient mindset with accountability for accounts and early issue recognition.

• Authentic interest in Google Ads and enthusiasm for enhancing campaign performance through testing, analysis, and ongoing optimization.

• Availability to work during U.S. Eastern business hours.

• Familiarity with tools such as GoHighLevel, WhatConverts, ClickUp, or similar platforms.

• Experience with Meta Ads or other paid media channels.

• Background in directing or collaborating with specialists responsible for conversion tracking and landing page design.

• Comprehensive understanding of Google Local Services Ads (LSAs).

• Must reside in a Latin American (LATAM) country.

• Resumes should be submitted in English.

🏝️ Benefits

• Fully remote position, adhering to U.S. Eastern business hours.

• Monthly salary starting at $2,000, with flexibility based on experience.

• Performance bonus: Monthly target bonus of 10% of earnings.

• 12 PTO days plus U.S. holidays.

• Payments made through Wise, available biweekly or monthly.

• Potential opportunities to transition into client-facing or management roles over time, depending on your interests and career aspirations.

• Advancement into client-facing or management positions is optional, maintaining a focus on hands-on campaign management.