Google Ads Specialist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Oversee and enhance Google Ads campaigns across Search, Performance Max, and remarketing platforms.

• Implement campaign strategies devised by senior account leadership, ensuring alignment with established KPIs and business objectives.

• Track lead generation metrics, including cost per lead (CPL), cost per acquisition (CPA), conversion volume, and lead quality.

• Perform keyword research, search term analysis, and audience research to uncover opportunities for better targeting and campaign effectiveness.

• Refine bidding strategies, budgets, ad copy, and campaign configurations based on performance analytics.

• Evaluate campaign performance, recognize trends and areas needing enhancement, and offer actionable optimization suggestions.

• Create performance reports and utilize Google Analytics 4 (GA4) to assess campaign outcomes and comprehend conversion behaviors.

• Resolve conversion tracking issues and collaborate with internal engineering or technical teams for implementation support as required.

• Work closely with Senior Account Directors and other paid media experts to execute strategies and exchange performance insights.

• Uphold high standards of campaign quality, precision, and attention to detail across approximately 5–6 client accounts.

⛳️ Requirements

• A minimum of 2 years of direct experience in managing and optimizing Google Ads campaigns.

• Robust experience with lead generation campaigns, focusing on optimizing for CPL, CPA, conversion volume, and lead quality.

• In-depth understanding of Google Ads, particularly with Search campaigns, Performance Max, remarketing, and bidding strategies.

• Experience in managing multiple client accounts and evaluating campaign performance against set KPIs.

• Proficiency in Google Analytics 4 (GA4), including report interpretation, comprehension of conversion events, and troubleshooting tracking challenges.

• Familiarity with Google Tag Manager (GTM) and conversion tracking, especially in troubleshooting and reporting rather than implementing tracking from the ground up.

• Strong analytical abilities and the capability to convert performance data into actionable optimizations.

• Excellent attention to detail, organizational skills, and the capacity to manage competing priorities.

• Proactive communication skills and the ability to collaborate effectively with team members in a remote setting.

• Comfort in working within a team-based structure, taking strategic direction from senior members, and owning day-to-day campaign execution.

• Resumes must be submitted in English.

• Nice to have: Experience managing Google Ads campaigns for healthcare, medical, or other lead generation-focused businesses.

• Nice to have: Experience with consumer packaged goods (CPG), consumer goods, or e-commerce brands.

• Nice to have: Experience managing high-budget paid search campaigns.

• Nice to have: Previous experience at a digital marketing agency or in a performance marketing environment.

🏝️ Benefits

• Full-time position

• 100% remote (LATAM)

• Salary: Starting at $3,500 USD/month (negotiable based on experience).

• Independent Contractor

• Unlimited PTO

• National holidays observed according to the employee's country of residence.

• Work-from-home equipment stipend

• Opportunity to work with a highly collaborative and innovative U.S.-based digital agency