Google Ads Specialist, Advanced Tracking, AI Automation

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Establish, audit, and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager, and Cloudflare Zaraz, encompassing Enhanced Conversions, Consent Mode v2, call tracking, and offline conversion imports.

• Oversee and optimize Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube for multiple client accounts.

• Track CPA, ROAS, and lead volume, implementing data-driven adjustments to achieve client performance objectives.

• Create landing pages in WordPress utilizing Astra Pro and Elementor as needed.

• Enhance landing page conversion rates by testing headlines, offers, forms, and page speed.

• Compile performance reports focused on leads, calls, sales, and revenue.

• Keep Account Managers updated regarding campaign performance, progress towards objectives, and any issues that need attention.

• Establish new Google Ads accounts from scratch and manage them continuously.

• Employ AI agents to audit advertising accounts and validate findings in relevant platforms.

• Analyze search terms, auction insights, and conversion paths across various accounts.

• Utilize AI to draft ad copy, landing page content, and report commentary, then refine outputs for accuracy, relevance, and brand voice.

• Create reusable prompts and workflows for the broader team.

• Follow guidance from the Google Ads lead in Perth and work collaboratively with Account Managers during Perth business hours.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Minimum of five years of hands-on experience with Google Ads, preferably with significant exposure in a digital marketing agency.

• Practical experience in constructing and troubleshooting Google Tag Manager and GA4 tracking setups, including diagnosing conversion issues.

• Strong understanding of the dataLayer, coupled with sufficient HTML and JavaScript knowledge to troubleshoot and implement tracking on more complex websites.

• Extensive experience with Performance Max, Shopping campaigns, Merchant Center feeds, and Smart Bidding strategies.

• Experience in auditing, restructuring, and enhancing underperforming or poorly configured Google Ads accounts.

• Proven track record in managing significant advertising budgets and controlling expenditures throughout the month.

• Hands-on experience in building and optimizing landing pages, with examples demonstrating how changes improved conversion rates.

• Experience managing campaigns across various industries and delivering results against specified performance targets.

• Practical experience utilizing AI assistants or agents such as Claude, ChatGPT, or Gemini to analyze campaigns and enhance workflows.

• Strong proficiency in written and spoken English, with the capability to clearly explain technical tracking issues and campaign performance to non-technical stakeholders.

• Experience with Cloudflare Zaraz, server-side tagging, HubSpot, or other CRM tracking integrations is a plus.

• Familiarity with implementing tracking for Shopify or WooCommerce is a plus.

• Experience in building reports in Looker Studio and presenting data visually is a plus.

• Disclosure of any ongoing roles or client work is required.

• LinkedIn profile must reflect this engagement as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor.

• Access to the company’s AI tools from day one.