Google Ads Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership and expand Google as a primary acquisition channel for Valerie's ecommerce brands.

• Manage the Google Ads strategy, including budgets, performance, experimentation, and growth across Search, Shopping, Performance Max, YouTube, Display, and new Google products.

• Convert growth objectives into a coherent channel strategy.

• Make informed investment decisions to ensure campaigns meet revenue and profitability targets.

• Enhance acquisition through refined search strategies, creative approaches, feeds, bidding, measurement, and experimentation.

• Provide leadership and direction to fellow Google Ads practitioners.

• Develop playbooks and systems aimed at scaling Google performance across various brands.

• Proactively identify winning opportunities and potential risks.

• Conduct audits of account performance to assess what is effective, what is not, and the reasons behind these outcomes.

• Mentor other buyers, improving Google Ads execution quality within the team.

• Simplify complex performance data into actionable insights for founders and senior stakeholders.

• Stay updated on Google's product developments, automation, AI, and new advertising capabilities.

• Engage in interviews and practical assessments during the hiring process.

⛳️ Requirements

• Over 7 years of experience in Google Ads/paid search, with substantial experience in leading Google performance for ecommerce or DTC companies.

• Proven track record of owning and scaling significant Google Ads budgets across various brands, markets, or business units.

• Extensive expertise in Search, Shopping, Performance Max, YouTube, Display, and Demand Generation.

• Strong grasp of Google Ads bidding strategies, including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.

• Demonstrated experience in developing channel strategies aligned with revenue, CAC, ROAS, CPA, and profitability goals.

• Solid understanding of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and optimization.

• In-depth expertise in Google Merchant Center and product feed optimization.

• Significant experience with structured experimentation across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.

• Strong knowledge of ecommerce metrics, including ROAS, CAC, CPA, MER, CVR, revenue, contribution margin, and profitability.

• Proficient in measurement and attribution tools, such as GA4, GTM, Enhanced Conversions, offline conversion tracking, and server-side tracking.

• Ability to audit complex Google Ads accounts to identify tactical challenges and broader growth opportunities.

• Experience in managing, mentoring, or providing strategic direction to other paid media professionals.

• Excellent analytical, communication, and stakeholder management abilities.

• Capability to collaborate closely with Creative, Analytics, Ecommerce, Product, and leadership teams.

• Comfortable working in a fast-paced environment with multiple brands and evolving priorities.

• Google Ads certifications are considered a plus but are not mandatory.

🏝️ Benefits

• Competitive compensation.

• Access to tools necessary for optimal performance.

• Opportunities for personal and professional growth as Valerie expands.

• Engaging work with tangible impact.

• High level of ownership from the outset.

• Collaboration with seasoned founders, operators, and specialists.

• An inclusive workplace culture.

• Role-specific assessments or practical exercises where relevant.