Google Ads Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategic allocation of budgets across all Google channels.

• Enhancing underperforming campaigns, including PMax and Demand Gen campaigns.

• Leading agile sprints and coordinating the Google Squad to meet Customer Acquisition Cost (CAC) targets.

• Developing and preparing the strategic SEA funnel initiatives for upcoming quarters.

• Managing collaborations with the Brand Squad to optimize the use of premium video assets (VSLs) for YouTube campaigns.

• Overseeing the integration of highly effective branded traffic with the profitable scaling of generic Search and Shopping campaigns.

⛳️ Requirements

• Several years of experience in performance marketing or SEA, with a focus on managing Google Ads budgets.

• Proven experience in leading teams with rapid decision-making and feedback cycles, including weekly performance reporting and ongoing data-driven reprioritization.

• Strong data-oriented mindset, with the ability to work confidently with real-time data, attribution models, and cohort analytics.

• Strategic capability to orchestrate intricate Search and Shopping funnels.

• Proficiency in German at a minimum C1 level.

• Proficiency in English at a B2 level or higher.

• Familiarity with Scrum or Kanban is advantageous but not mandatory.

🏝️ Benefits

• Fully remote work and flexibility: Ability to work from anywhere in Germany with a high degree of trust.

• 30 days of vacation plus an additional 2 charity days.

• Corporate benefits.

• Fitness allowance.

• Access to a mental health platform (Nilo Health).

• Mobility allowance.

• Pet sponsorship.

• Team events.

• Product packages.

• Always a supportive ear for you.