Google Ads Demand Gen Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Strategically plan, launch, and expand large-scale Google Ads campaigns, emphasizing Demand Generation.

• Guide video creative direction for YouTube and Demand Generation initiatives.

• Execute creative testing, analyze performance, and generate hypotheses.

• Conduct research on keywords, target audiences, competitors, and creative elements.

• Oversee campaign budgets and bidding strategies.

• Enhance campaign performance to maximize return on investment and overall business impact.

• Collaborate with motion designers and creative teams effectively.

• Develop briefs for top-performing creative assets.

• Evaluate campaign and creative performance, identifying key trends.

• Propel improvements based on data insights.

• Design and implement scalable, performance-driven user acquisition strategies.

⛳️ Requirements

• Minimum of 3 years of practical experience in managing and optimizing Google Ads campaigns.

• Significant experience with Demand Generation campaigns in the past year.

• Demonstrated success in managing large budgets and scaling campaigns.

• In-depth knowledge of video-first advertising, particularly for YouTube and Demand Generation campaigns.

• Strong understanding of Google Analytics, Google Ads metrics, attribution models, and performance analysis.

• Experience in the creative aspects of performance marketing campaigns and scaling acquisition strategies.

• Proficiency in English at an intermediate level or higher.

• Excellent analytical skills and meticulous attention to detail.

• Data-driven mindset for decision-making.

• Results-oriented approach with a focus on business outcomes and performance.

• Ability to work autonomously, prioritize tasks effectively, and proactively drive initiatives.

🏝️ Benefits

• Flexible work arrangements: choose between office, remote, or hybrid formats.

• Enjoy autonomy in your work with no micromanagement.

• Opportunities for professional growth and career progression.

• Access to a corporate gym featuring professional trainers.

• On-site massage services.

• Complimentary corporate lunches.

• Participation in sports and team-building activities.

• Regular online fitness sessions.

• Discounts with partner organizations.

• Free access to BetterMe products.

• Health insurance coverage and access to a corporate doctor.

• Support for participation in sports events, including reimbursement of entry fees.

• Provision of modern hardware and equipment.

• Legal and financial assistance available.

• Commitment to open communication, transparency, feedback, and support for new initiatives.