Go-To-Market Operations Lead

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Take ownership of the operational enablement roadmap for campaigns and associated go-to-market processes.

• Transform process standards, business rules, and platform updates into actionable guidance, training, and repeatable workflows.

• Identify and eliminate bottlenecks in campaign execution, tagging, metadata, and lead management.

• Provide daily operational and data support for team leaders.

• Oversee routine workflows and triage requests.

• Address recurring issues and system exceptions.

• Analyze marketing and operational data to reveal inefficiencies.

• Collaborate with Marketing Operations leaders and cross-functional teams to formulate recommendations.

• Enhance campaign velocity, efficiency, lead-flow quality, and process compliance.

• Deliver clear summaries, presentations, and leadership readouts in operational reviews.

• Introduce automated templates, validation checklists, and self-service workflows.

• Elevate operational consistency and data quality, simplifying execution for marketers.

⛳️ Requirements

• Bachelor's degree with 7+ years of relevant experience, or a Master's degree with 4+ years of relevant experience in Marketing Operations, GTM Enablement, Campaign Operations, Process Design, Marketing Data Support, or a related field.

• Proven experience in developing, implementing, and maintaining operational processes, workflows, or enablement programs within a marketing or go-to-market organization.

• Proficient in analyzing marketing or operational datasets to identify trends, assess process performance, and create recommendations.

• Skilled in creating operational documentation, process guidelines, and concise summaries, presentations, or readouts for business and leadership stakeholders.

• Experience in B2B marketing operations, including campaign execution, lead management, and performance measurement.

• Familiarity with MQL/SQL lifecycles and lead handoffs.

• Knowledge of Salesforce (SFDC) or a marketing automation platform.

• Ability to clearly explain operational guidelines and business rules to non-technical marketers.

• Capacity to manage recurring operational tasks independently.

• Preferred: Experience supporting Marketing Operations or GTM enablement within a global B2B technology organization.

• Preferred: Familiarity with Adobe solutions, Salesforce (SFDC), and marketing automation platforms.

• Preferred: Understanding of campaign attribution and marketing data governance.

• Preferred: Experience in implementing workflow automation, self-service tools, or AI-enabled solutions.

• Preferred: Experience in creating training materials for business stakeholders.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with a Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Cisco restricted stock unit grants may be available, subject to eligibility and continued employment.

• 10 paid holidays per full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid year-end holiday shutdown.

• 4 paid days off for personal wellness.

• 16 days of paid vacation per full calendar year for non-exempt employees.

• Flexible vacation time off program with no defined limit for eligible exempt employees.

• 80 hours of sick time off provided upon hire and each January 1 thereafter.

• Up to 80 hours of unused sick time can be carried forward.

• Additional paid time away for critical or emergency family issues.

• Optional 10 paid volunteer days per full calendar year.

• Annual bonuses may be available for non-sales roles.

• Candidates in EST and CST will be prioritized.