Go-To-Market Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete marketing funnel for the At-Need sector, collaborating closely with Sales on consultations and closures.

• Manage the positioning, packaging, and communication of the core product.

• Spearhead marketing efforts for launches in new markets, product lines, and consumer demographics.

• Control the demand funnel that attracts families to the organization.

• Introduce the company to new markets and engage with fresh communities while developing a repeatable framework.

• Define and package new offerings, including funerals, from concept to launch in partnership with Sales and Growth.

• Enhance the company’s presentation to hospice and referral partners.

• Influence the future direction of the company's products and the customer experience.

⛳️ Requirements

• Proven experience in selling a high-trust, high-consideration service to comparable clients at a similar price point.

• Expertise in positioning and offering analysis; capacity to refine offers, messaging, and develop new offerings from the ground up.

• Proficiency in translating vague objectives into structured plans and prioritizing effectively.

• Strong analytical skills with a quantitative focus.

• Insight into consumer behavior regarding sensitive and emotional purchasing decisions.

• Capability to craft messaging that resonates and drives conversions.

• Practical experience with advertising accounts, landing pages, and creative briefs.

• Recent hands-on involvement in marketing initiatives rather than solely overseeing others.

• High level of initiative and ability to follow through on tasks.

🏝️ Benefits

• Meaningful equity.

• Comprehensive health, dental, and vision insurance.

• Competitive salary.