Global Talent Attraction, Content Strategist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee the content strategy for employer branding and recruitment marketing initiatives across Europe and Canada, ensuring alignment with regional hiring goals and Ford’s global Employee Value Proposition (EVP).

• Discover and craft unique employee narratives, talent value propositions, and messaging tailored for key audiences and career sectors.

• Compose, revise, and direct content for various platforms including career site pages, social media, video, email, CRM communications, and recruitment initiatives.

• Create content for talent events encompassing pre-event invitations, recruiter talking points, event messaging, and follow-up communications with candidates.

• Develop messaging frameworks, templates, and toolkits to enable regional teams to utilize cohesive content while adhering to Ford’s enterprise brand standards.

• Collaborate with recruiters, regional employer brand leaders, and business stakeholders to ascertain content requirements and bolster attraction strategies for vital talent segments.

• Evaluate performance metrics for career sites, campaigns, social media, and CRM initiatives; provide insights and suggest enhancements to content and the candidate experience.

• Construct interconnected content experiences across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications.

• Participate in special projects and talent communities, including the Ford US Military community.

⛳️ Requirements

• A Bachelor’s degree or higher in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant professional experience.

• Over 10 years of expertise in content strategy, employer branding, recruitment marketing, or communications, including accountability for content across diverse channels.

• More than 5 years of experience in developing employer brand and recruitment marketing content, including employee narratives and messaging for targeted talent audiences.

• At least 5 years of experience within a global or matrixed organization, managing projects and relationships across different markets.

• Proven experience in supporting talent attraction in Europe and Canada, adapting global messaging to local hiring requirements.

• Familiarity with activating a global employee value proposition (EVP) and creating talent value propositions for specific audiences.

• Proficient in connecting content across career sites, recruiter materials, social media, career events, campaigns, email, and CRM communications.

• Strong skills in writing, editing, interviewing, and presenting, backed by samples demonstrating personal contribution.

• Ability to leverage career site, social media, campaign, and CRM data to assess content effectiveness and propose enhancements.

• Experience collaborating with regional teams, recruiters, designers, agencies, and other creative partners.

• Fluency in English is required.

• Visa sponsorship is not available.

• Must possess legal authorization to work in the United States.

• Preferred: experience in the automotive, mobility, or a related global consumer brand.

• Preferred: background in developing content for military talent or specialized talent communities.

• Preferred: experience in managing external creative or media agencies and vendor partnerships.

• Preferred: experience in presenting content strategy and performance insights to senior leadership.

• Preferred: proficiency in additional languages, particularly French, German, or Spanish.

🏝️ Benefits

• Opportunity to participate in Ford’s 401(k) matching program.

• Immediate access to medical, dental, vision, and prescription drug coverage (general posting benefit; supplemental roles are not eligible for health benefits).

• Flexible family care days.

• Paid parental leave.

• Programs to support new parents as they transition back to work.

• Subsidized back-up child care.

• Family-building benefits including reimbursement for adoption and surrogacy expenses as well as fertility treatments.

• Employee vehicle discount program available for employees and their family members.

• Management leases.

• Tuition assistance available.

• Active and established employee resource groups.

• Paid time off for individual and team community service activities.

• Generous schedule of paid holidays, including the week between Christmas and New Year’s Day.

• Paid time off.

• Option to purchase additional vacation time.