Global Solution Marketing Director – Oil & Gas

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop, oversee, and implement a comprehensive global marketing strategy and annual demand generation plan for the Oil & Gas sector.

• Create and lead a high-performing marketing team on a global scale.

• Manage the Oil & Gas marketing budget, strategically allocating investments to enhance pipeline contributions and returns.

• Direct the content strategy and produce thought leadership materials, solution messaging, webinars, event toolkits, and digital content.

• Design and execute an account-based marketing approach targeting priority accounts.

• Support business development, account management, and regional marketing teams in executing demand generation campaigns.

• Provide comprehensive campaign kits that include audience targeting, messaging, channel mix, execution steps, and success metrics.

• Monitor, analyze, and report on campaign performance, including MQLs, SQLs, and pipeline creation.

• Collaborate with Product Marketing to refine IFS Cloud’s value proposition for the Oil & Gas sector.

• Manage and optimize the Oil & Gas sections on ifs.com focusing on SEO, AEO, user journey, and pipeline conversion.

• Utilize AI-powered tools for content creation, campaign personalization, analytics, and reporting.

• Lead IFS’s participation in key sector events such as ADIPEC, ONS, CERAWeek, OTC, IFS Unleashed, and IFS Connect.

• Handle Oil & Gas analyst relations with organizations like Gartner, IDC, and other relevant industry bodies.

• Connect central marketing capabilities with commercial go-to-market execution across various geographies and time zones.

⛳️ Requirements

• A minimum of 10 years of progressive marketing experience.

• At least 5 years in a senior leadership position.

• Proven experience in marketing to or working within the Oil & Gas industry.

• Demonstrated success in B2B enterprise software or SaaS marketing, preferably in ERP, EAM, FSM, or related fields.

• Outstanding written and verbal communication skills in English.

• Ability to create compelling executive narratives, present effectively to senior leadership, and tailor messaging for various audiences and formats.

• Experience in a global, matrixed organization.

• Capability to navigate diverse cultures, collaborate across regions, and adapt marketing strategies to various international markets.

• Proven proficiency in leveraging AI-driven marketing technologies and platforms in B2B contexts.

• Strong leadership qualities and alignment skills between sales and marketing functions.

• Familiarity with enterprise MarTech and CRM platforms such as HubSpot, Demandbase, Sitecore, Writer, and Canva is preferred.

• Understanding of the competitive landscape in enterprise software for Oil & Gas, including SAP, Oracle, ABB, and AVEVA is preferred.

• Willingness to travel 10–25% as required.

• Exceptional written and verbal communication skills in English.

🏝️ Benefits

• Flexible paid time off, including sick leave and holidays.

• Medical, dental, and vision insurance.

• Flexible spending accounts.

• Life insurance and disability benefits.

• Tuition assistance.

• Opportunities for community involvement and volunteering events.

• Bonus potential.