Global Omnichannel Innovation & Launch Portfolio Lead

This is a fully remote position, open to applicants in Spain, +3 more countries.

📋 Description

• Collaborate with Global Brand and Global Launch Teams to embed Customer Engagement and Omnichannel strategy into the launch planning process.

• Convert brand strategy, customer insights, and launch goals into effective Customer Engagement strategies, journeys, and activation principles.

• Establish channel mix, sequencing, cadence, and the roles of touchpoints throughout customer journeys.

• Oversee the complete design of customer journeys for innovative assets from pre-launch through to post-launch acceleration.

• Create integrated engagement models that incorporate Field Force, CRM, digital channels, scientific engagement, events, websites, email, social media, and emerging channels.

• Investigate opportunities for personalization, dynamic engagement, and digital solutions for patients.

• Link innovative launch requirements with CRM, customer data, content management, digital channels, analytics, performance measurement, and AI-enabled capabilities.

• Convert launch requirements into business needs and assist with engagement orchestration and execution.

• Co-develop Customer Engagement models that are locally relevant with priority and early-launch markets.

• Aid markets in adapting global engagement strategies into actionable launch plans.

• Ensure launch readiness by monitoring milestones, dependencies, and readiness criteria.

• Identify execution gaps and coordinate corrective actions among Global and Local teams.

• Establish Customer Engagement KPIs and measurement methods.

• Enhance engagement using customer and channel signals.

• Document launch insights and create reusable Viatris omnichannel capabilities and launch frameworks.

⛳️ Requirements

• Extensive experience in pharmaceutical marketing, omnichannel strategies, digital engagement, or launch excellence.

• Proven experience in supporting new product launches and/or innovative brand initiatives.

• Strong grasp of pharmaceutical Go-to-Market models and the interplay between Marketing, Field Force, Medical, and Market Access.

• Experience in designing customer journeys and integrated Field + Digital engagement strategies, or solely digital activations.

• Solid understanding of CRM, customer data, segmentation, personalization, content, and marketing automation.

• Capability to translate strategic goals into practical, actionable, and measurable plans.

• Experience collaborating across Global and Local teams within a complex matrix organization.

• Exceptional influencing and stakeholder management skills, with the ability to lead without direct authority.

• Ability to thrive in a fast-paced and changing environment.

• Strong analytical capabilities with an emphasis on measurable business impacts.

• Excellent communication and presentation skills.

• Proficiency in English.

🏝️ Benefits

• Competitive salaries.

• Comprehensive benefits package.

• Supportive and inclusive work environment.

• Commitment to equal opportunity employment.