Global Marketing Manager – Infectious Disease, Atellica Assays

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate the global strategy for designated Atellica Infectious Disease assays, starting from opportunity evaluation and product definition to launch, growth, and lifecycle management.

• Evaluate market potential, customer requirements, competitive landscape, and portfolio performance to recommend priorities, investments, and enhancements to products.

• Develop a comprehensive understanding of the testing requirements for Infectious Disease across laboratories, health systems, and other relevant stakeholders.

• Collect voice-of-customer insights and regional feedback, identify unmet needs, and convert them into product specifications, market opportunities, and unique value propositions.

• Collaborate with R&D, Medical Affairs, Regulatory, Quality, and regional teams regarding product specifications, evidence requirements, claims, and launch strategies.

• Advocate for market and customer perspectives during development and portfolio decision-making processes, assisting in resolving trade-offs that impact customer value and commercial success.

• Lead the global positioning, messaging, launch planning, and readiness of assigned assays.

• Create customer-facing content, sales tools, training materials, and campaign strategies tailored for regional adaptation.

• Coordinate across different assays, analyzers, automation, and informatics to deliver a cohesive customer offering.

• Keep track of competitor portfolios, testing methodologies, and market trends.

• Develop competitive selling strategies and assist with pricing and value discussions.

• Monitor launch performance, adoption rates, and customer feedback to refine strategies and uncover growth potential.

⛳️ Requirements

• A minimum of 5 years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics field.

• Experience in contributing to portfolio strategy, product development, global or regional launches, and post-launch growth initiatives.

• Capability to translate complex clinical and technical data into clear customer value propositions and effective commercial tools.

• Proven track record of leading cross-functional initiatives and influencing stakeholders without direct authority.

• Experience with infectious disease assays, immunoassay, or core laboratory diagnostics is preferred.

• Background in developing market assessments, business cases, pricing strategies, or product forecasts is preferred.

• Experience in global or international marketing, including collaboration with regional commercial teams is preferred.

• An MBA or advanced degree in business, life sciences, or a related field is preferred.

• Ability to work with controlled technology in compliance with US export control laws.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k) retirement plan

• Life insurance

• Long-term and short-term disability insurance

• Paid parking/public transportation

• Paid time off

• Paid sick and safe time

• Remote work

• Travel up to 10%