Associate Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create and execute marketing strategies that align with Cengage's objectives.

• Work collaboratively with cross-functional teams to achieve results through synergy.

• Evaluate market trends to identify strategic opportunities.

• Develop and oversee innovative marketing initiatives.

• Facilitate internal and external communications using technology.

• Provide valuable support to the marketing team to help meet objectives.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Capability to effectively juggle multiple priorities.

• Expertise in market analysis and strategy formulation.

• Self-driven with a strong emphasis on responsiveness.

• Highly organized and detail-oriented.

• Excellent written, verbal, and presentation abilities.

• Positive, collaborative mindset with strong interpersonal skills.

• Enthusiasm for digital education and achieving positive customer outcomes.

• Experience in both B2B and B2C marketing.

• Proven ability to lead cross-functional or group projects.

• Experience in optimizing and automating marketing processes and campaigns.

• Several years of experience in marketing positions.

• Practical experience with eCommerce and online customer acquisition strategies.

• Proficiency in Salesforce Pardot, Amplitude, Google Analytics, and WordPress.

• Skilled in Adobe Creative Suite and email service platforms.

• Proficient in Microsoft Office Suite.

• Understanding of government education funding.

• Experience executing campaigns across various marketing channels.

• Familiarity with AI tools to enhance marketing and other professional functions.

• Experience in channel marketing.

• Background in product marketing.

🏝️ Benefits

• Discretionary incentive bonus program with an annual individual target of 5% (not guaranteed).

• Comprehensive Total Rewards package.

• Reasonable accommodations for qualified individuals with disabilities.