Advocacy Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and spearhead integrated marketing strategies for Access & Stewardship priorities across pertinent channels.

• Oversee advocacy marketing projects from inception through launch, optimization, and evaluation.

• Convert complex program priorities into consumer-facing campaigns, messaging, briefs, and experiences.

• Experiment with advocacy narratives, channel activation, and customer engagement methodologies.

• Amplify Access & Stewardship narratives throughout onX branding and vertical marketing initiatives.

• Craft storytelling focused on public land access and responsible recreation.

• Uphold brand identity, messaging, and design standards.

• Author, edit, and oversee content across web, in-app, campaign, editorial, partner, and various other channels.

• Collaborate with Brand Creative to produce accurate, distinctive, and on-brand materials.

• Coordinate with Access & Stewardship, Brand, PR, Vertical Marketing, Product, Geospatial, and external collaborators.

• Manage dependencies, risks, and trade-offs to achieve results.

• Propose and monitor success metrics, track campaign performance, and convey insights and recommendations to leadership.

⛳️ Requirements

• A minimum of five (5) years of marketing experience, including the development and execution of integrated marketing campaigns from concept to launch and assessment.

• Proven experience in cause-driven or mission-focused marketing.

• Exceptional storytelling, writing, and creative ideation abilities.

• Proficient in translating intricate or nuanced topics into clear, credible, and engaging marketing content.

• Capability to independently manage complex projects and juggle multiple priorities in a cross-functional setting.

• Excellent collaboration and communication skills, with a track record of aligning and influencing partners across various functions.

• Strong background in integrated marketing, particularly for social media channels.

• Experience leveraging campaign performance, audience insights, and feedback to assess effectiveness.

• Familiarity with utilizing AI tools in daily tasks, applying sound judgment to outputs.

• Bachelor’s degree or a relevant combination of education and experience.

• An eagerness to explore new technologies, including AI.

• Ability to embody onX’s Company Values.

• Permanent authorization to work in the US is a prerequisite for employment.

• Willingness to travel quarterly for several days to a corporate office or other strategic onX locations.

🏝️ Benefits

• Annual bonuses

• Common share options/equity with a vesting schedule

• Comprehensive health benefits, including a no-monthly-cost medical plan

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents

• 401k matching at 100% for the first 3% you save and 50% from 3-5%

• Company-wide outdoor adventures and outdoor industry perks

• Annual “Get Out, Get Active” funds

• Flexible time away package including PTO, STO, VTO, and paid holidays

• Opportunities for growth