Director, HCP Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the HCP engagement strategy for Centanafadine, AAD, or MDD/PTSD.

• Ensure optimal brand positioning, promotional execution, and omnichannel engagement with HCPs.

• Collaborate with sales, market access, medical affairs, and commercial operations teams.

• Lead the HCP omnichannel strategy by integrating digital, NPP, and personal engagement methods.

• Create promotional tools, messaging, and training materials for the field sales team.

• Identify and engage Key Opinion Leaders (KOLs) alongside medical and sales teams.

• Oversee speaker programs and manage congress participation.

• Develop and implement a thorough commercial KOL engagement plan.

• Utilize market research, HCP insights, and competitive analysis to enhance strategies.

• Ensure that brand messaging is differentiated, evidence-based, and compelling.

• Create strategies for market access pull-through, including reimbursement support, patient access programs, and formulary positioning.

• Coordinate with medical, regulatory, and commercial operations teams to ensure compliant execution.

• Establish and monitor KPIs to assess effectiveness and optimize promotional investments.

• Manage marketing budgets and resource allocation to maximize return on investment (ROI).

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, or a related discipline.

• Over 8 years of experience in pharmaceutical marketing.

• Background in HCP engagement, omnichannel marketing, or field sales enablement.

• Experience in CNS, psychiatry, neurology, or similar therapeutic areas is preferred.

• Demonstrated ability to develop and implement HCP engagement strategies, including NPP, field support, and speaker programs.

• Expertise in omnichannel marketing, incorporating both digital and traditional HCP engagement techniques.

• Strong analytical abilities and the capability to utilize data and insights effectively.

• Proficient in planning and managing substantial investments and marketing budgets to optimize ROI.

• Excellent collaboration and communication skills.

• Experience in working within cross-functional teams.

• Experience in managing vendors and agency partnerships.

• Ability to thrive in a matrixed environment while balancing multiple priorities.

• MBA is preferred.

🏝️ Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage.

• Basic life insurance provided by the company.

• Accidental death and dismemberment insurance.

• Short-term and long-term disability insurance.

• Tuition reimbursement.

• Student loan assistance.

• Generous 401(k) matching program.

• Flexible time off policy.

• Paid holidays.

• Paid leave programs.

• Additional company-provided benefits.

• Opportunity for incentives.