Global Marketing Manager – Clinical, Forensics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the worldwide marketing strategy for SCIEX’s Clinical & Forensics Market Vertical.

• Establish positioning, messaging frameworks, go-to-market priorities, target personas, and customer segments.

• Direct marketing and sales demand-generation strategy, campaign themes, target audiences, and creative direction.

• Collaborate with Marketing Operations and regional teams to enhance marketing-qualified leads, sales-qualified leads, pipeline contribution, and campaign effectiveness.

• Create distinct value propositions and messaging informed by market insights, customer feedback, competitive intelligence, and campaign performance.

• Spearhead launch messaging and marketing preparedness through the Launch Excellence process.

• Generate presentations, Seismic content, campaign materials, customer-facing documents, evidence, and training resources.

• Convert market priorities into cohesive global marketing plans.

• Partner with market, applications, product management, regional marketing, and commercial teams.

• Utilize Danaher Business System tools to manage performance and enhance marketing effectiveness.

⛳️ Requirements

• Bachelor’s degree in life sciences, marketing, business, or a related field.

• Background in global marketing, product marketing, or commercial roles within life sciences, diagnostics, or analytical instrumentation.

• Capability to formulate clear marketing strategies, customer messaging, and go-to-market plans.

• Solid understanding of customer segments, purchasing needs, and competitive positioning.

• Experience in creating demand-generation campaigns and assessing their impact.

• Proven track record in supporting product launches.

• Experience in developing effective sales-enablement materials.

• Ability to simplify complex scientific and market information into clear, customer-focused content.

• Strong project management, communication, and cross-functional collaboration skills.

• Capacity to thrive in a global, matrixed organization.

• Willingness to travel for customer, commercial, and business-related activities.

• Ability to travel both domestically and internationally, including occasional overnight stays.

• Capability to work in a standard office or remote environment and utilize a computer and other office equipment for extended periods.

🏝️ Benefits

• Health care program.

• Paid time off.

• Comprehensive, competitive benefit programs.