Global Marketing Manager – Aerospace & Defense

This is a fully remote position, open to applicants in Ohio, +1 more state.

📋 Description

• Create and execute the global strategic marketing plan for the aerospace and defense market sector.

• Collaborate with global marketing colleagues to implement the strategic plan at the regional level.

• Explore wear and friction opportunities, innovative business models, use cases, and adjacent markets.

• Conduct analysis of global and regional market trends, competitive landscapes, and customer segmentation based on their needs.

• Broaden addressable markets and enhance market share across space and defense, first-fit and MRO channels, as well as the Vespel, MOLYKOTE, and Multibase portfolios.

• Establish regional implementation and communication strategies.

• Assist in demand planning, pricing strategies, and customer targeting utilizing global and regional insights.

• Formulate a global 'where-to-play/how-to-win' marketing strategy along with formal marketing plans.

• Lead a global market segment team and coordinate action plans for innovations, product launches, and application case studies.

• Keep track of industry trends, regulations, innovations, competition, and customer needs.

• Create 4P marketing strategies and regional execution plans.

• Propel the execution of innovation launches and sustainable growth initiatives.

• Utilize CRM systems to oversee customer-level sales pipelines and growth strategies.

• Employ both digital and traditional marketing channels to boost brand visibility and recognition.

• Partner with regional sales and technology leadership to effectively allocate resources.

• Build a network with industry experts, customers, prospects, and value-chain influencers.

• Collaborate with marketing communications to devise demand-generation strategies.

⛳️ Requirements

• Bachelor’s or master’s degree in marketing, engineering, or a related field; an MBA is preferred.

• Over 10 years of experience in aerospace and/or defense market development; channel management experience is an advantage.

• Proven business and financial acumen.

• Proficient in data collection and analysis, with the ability to communicate insights effectively.

• Experience in M&A strategy and execution is a plus.

• Capability to comprehend unfamiliar markets through primary research and analysis, and to develop strategic plans.

• Technical expertise and the ability to convey technical information to diverse audiences.

• Excellent interpersonal, written, and verbal communication skills.

• Proven track record of success in global, diverse, and cross-functional teams.

• Exceptional organizational and multitasking abilities with a keen attention to detail.

• Strong project management capabilities.

• Strategic thinking skills.

• Willingness to travel 25% of the time, with potential for more.

• Proficiency in the English language.

🏝️ Benefits

• Comprehensive pay and benefits package.

• Equal opportunity employer.

• Reasonable accommodation support for applicants with disabilities.