Global Marketing Brand & Content Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the strategic direction for brand communications, content marketing, and the overall brand presence on social media.

• Craft Ignition’s strategic market narrative, translating business priorities into compelling external narratives.

• Ensure consistency of brand voice, tone, and messaging across all content, public relations, and social media platforms.

• Assist with executive communications and thought leadership initiatives.

• Spearhead the global editorial strategy encompassing thought leadership, campaigns, reports, blogs, customer stories, webinars, and other forms of content.

• Create strategic briefs, angles, and editorial direction for agencies and freelancers.

• Supervise hero content, ensuring it aligns with brand-building and demand-generation objectives.

• Review and authorize external content.

• Assess product messaging for accuracy and collaborate with Product Marketing on positioning, claims, and launch communications.

• Direct Ignition’s global social media presence, as well as executive and employee advocacy initiatives.

• Manage work from agencies and freelancers while orchestrating AI-enabled workflows.

• Collaborate with Product Marketing, Demand Generation, Design, Customer Marketing, Product, and Sales teams.

• Prioritize requests across various campaigns, regions, and stakeholders.

• Utilize content, social, and campaign performance data to enhance quality, distribution, and business impact.

• Analyze market resonance, content reuse, engagement, pipeline influence, and overall strategic business impact.

⛳️ Requirements

• Possess strong editorial judgment and storytelling capabilities.

• Proven experience in developing content strategies that support brand, demand, and customer education efforts.

• Capability to shape narratives, create briefs, and guide content from conception to launch.

• Deep understanding of brand voice, messaging, and product positioning.

• Experience managing agencies, freelancers, or other external partnerships.

• Comfort in reviewing and enhancing AI-generated content.

• Ability to prioritize competing requests from various stakeholders, teams, and regions.

• Excellent cross-functional collaboration skills.

• Confidence in balancing creative quality with business objectives.

• Pragmatic and hands-on approach when necessary.

• Over 8 years of experience in content marketing, editorial strategy, brand communications, or integrated marketing.

• Background in B2B SaaS, technology, fintech, accounting, professional services, or a related industry is preferred.

• Demonstrated ability to develop and implement content strategies across various channels and formats.

• Experience in managing relationships with agencies or freelancers.

• Strong writing, editing, and communication skills.

• Experience collaborating with Product Marketing, Demand Generation, Design, Sales, Product, and Customer Marketing teams.

• Significant experience in AI-enabled marketing or content workflows.

• Ability to interpret performance data and convert insights into actionable strategies.

🏝️ Benefits

• Equal opportunity employer.

• Accommodations for the recruitment process and alternative-format materials are available.

• Responsible use of AI-enabled recruitment tools without replacing human decision-making.