GEO Strategist – Life Sciences

This is a fully remote position, open to applicants in Georgia, +1 more country.

📋 Description

• Develop and implement search and digital visibility strategies for enterprise clients in the life sciences sector.

• Engage in strategic discussions with pharmaceutical brand, digital, and medical leaders at the VP/Director level.

• Create GEO and LLM content strategies, along with AI-driven search optimization methods.

• Utilize entity optimization, structured data, knowledge graphs, and LLM content attribution to enhance visibility.

• Design and refine technical, semantic, international, and content SEO strategies.

• Conduct content testing and monitor GEO performance across AI platforms.

• Organize workshops and craft strategic frameworks.

• Collaborate with stakeholders, including capability leads, account teams, and senior leadership.

⛳️ Requirements

• Over 8 years of progressive experience in digital strategy, SEO, content strategy, or digital marketing, including a minimum of 3 years in a strategic or consulting role.

• At least 1–2 years of proven experience in GEO, LLM content strategy, or AI-driven search optimization.

• Strong history of designing and implementing search and digital visibility strategies for enterprise clients, preferably in a consulting or services context.

• Established client-facing credibility at the VP/Director level, with the capability to lead strategic discussions with pharma brand, digital, and medical leadership.

• Experience in matrixed organizations, collaborating with capability leads, account teams, and senior leadership.

• In-depth knowledge of the life sciences digital ecosystem, encompassing pharma, biotech, medtech, or healthcare services.

• Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.

• Understanding of pharma commercial excellence, brand strategy for therapy areas, and regulatory frameworks, including FDA, EMA, and CDSCO.

• Proficiency in entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, and prompt-influenced content architecture.

• Expertise in technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, and international SEO.

• Experience with tools such as SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, and Looker Studio.

• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.

• Exceptional skills in executive storytelling, workshop facilitation, strategic framework design, and stakeholder management.

🏝️ Benefits

• Employees have the option to work remotely.

• Information is handled confidentially in accordance with EEO guidelines.