GEO Strategist – Life Sciences

This is a fully remote position, open to applicants in Georgia, +1 more country.

📋 Description

• Formulate and implement search and digital visibility initiatives for enterprise clients.

• Drive strategic discussions with pharmaceutical brand, digital, and medical leaders at the VP/Director level.

• Create GEO and LLM content strategies, along with AI-driven search optimization techniques.

• Employ entity optimization, structured data, knowledge graph integration, and LLM content attribution.

• Execute technical, semantic, international, and AI search optimization.

• Utilize SEO, analytics, and AI tools for content testing and GEO oversight.

• Conduct workshops and craft strategic frameworks.

• Collaborate with capability leads, account teams, and senior management within matrixed organizations.

• Provide support to life sciences clients in pharma, biotech, medtech, and healthcare services.

⛳️ Requirements

• Over 8 years of progressive experience in digital strategy, SEO, content strategy, or digital marketing.

• A minimum of 3 years in a strategic or consulting role.

• At least 1–2 years of proven experience in GEO, LLM content strategy, or AI-driven search optimization.

• Strong history of developing and implementing search/digital visibility strategies for enterprise clients, preferably in a consulting or services context.

• Established client-facing credibility at the VP/Director level.

• Experience in leading strategic discussions with pharmaceutical brand, digital, and medical leadership.

• Experience in matrixed organizations collaborating with capability leads, account teams, and senior leadership.

• In-depth knowledge of the life sciences digital landscape — pharma, biotech, medtech, or healthcare services.

• Familiarity with HCP engagement, DTC marketing, omnichannel pharma strategies, and MLR/MedLegal review processes.

• Understanding of pharma commercial excellence, therapy area brand strategies, and regulatory frameworks (FDA, EMA, CDSCO).

• Proficiency in entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, and prompt-influenced content architecture.

• Expertise in technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, and international SEO.

• Experience with SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, and Looker Studio.

• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.

• Exceptional storytelling, workshop facilitation, strategic framework development, and stakeholder management skills.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• Information is handled confidentially in accordance with EEO guidelines.