General Manager – Marketing & Communications

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop MedPut's external content, product marketing strategies, brand positioning, and innovative growth tactics.

• Create and oversee content tailored for members, prospects, and partners.

• Produce engaging content for members, prospects, and partners.

• Manage and create email marketing campaigns, including template designs and calls to action.

• Design flyers and direct mail marketing materials.

• Generate product content for the website and application.

• Write case studies and blog articles.

• Develop content for social media platforms.

• Enhance content for search engine optimization and lead generation.

• Establish KPIs and metrics to assess the performance of email, direct mail, paid, and owned marketing initiatives.

• Evaluate web traffic data.

• Collaborate with customer success, product, and sales teams to refine messaging and positioning.

• Oversee Salesforce CRM and Pardot management.

• Design and execute growth hacking campaigns aimed at engaging and attracting users.

• Lead and manage all facets of Marketing & Communications at MedPut.

⛳️ Requirements

• At least 5 years of experience in marketing and communications.

• Exceptional copywriting skills with the capacity to adjust messaging for various audiences.

• Self-motivated individual ready to take initiative and manage all aspects of marketing, from content creation to long-term strategy development.

• Ability to thrive in a fast-paced startup setting, willing to assume multiple roles.

• Experience in employee benefits or healthcare is advantageous.

• Familiarity with growth hacking techniques is a plus.

• Bachelor's degree is required.

• Travel expectations: 0–10%.

• Capability to work in a hybrid role.

🏝️ Benefits

• Competitive salary.

• Comprehensive health insurance.

• Commuter benefits.

• Dental insurance.

• Additional benefits.

• Opportunity to work with an exceptional team.

• Freedom to express creativity and make a significant impact.