General Manager – Desert States

This is a fully remote position, open to applicants in Alaska, +4 more states.

📋 Description

• Implement the strategic plan to enhance sales in Nevada, Arizona, New Mexico, Washington, and Alaska.

• Direct personnel development, foster regional growth, and build partnerships with distributors and accounts.

• Oversee direct sales for Bardstown Bourbon Company and Green River Bourbon.

• Engage with distributors and maintain regular communication with business development managers as well as on-premise and off-premise accounts.

• Acquire new business from both existing and new accounts.

• Meet regional targets for volume, profitability, distribution, and product velocity.

• Coordinate efforts to establish new on-premise and off-premise distribution.

• Collaborate with the National Accounts and National Chain teams to drive business and comply with local authorizations and mandates.

• Cultivate and sustain relationships with retailers and distributors.

• Present annual brand strategies and supporting initiatives to distributor partners.

• Secure new distribution and introduce new and limited-release bourbons to key accounts.

• Implement promotions, Bourbon Dinners, whiskey festivals, and account-level activations.

• Educate accounts, distributors, and consumers about company products and brand narratives.

• Travel to Kentucky distilleries to enhance commercial partners' product knowledge.

• Supervise local Single Barrel programs.

• Participate in market blitzes, ride-alongs, sales meetings, and distributor partner events.

• Complete necessary daily and weekly administrative reporting and communications.

• Maintain sales objectives and territory budgets.

• Manage the distribution of merchandise and point-of-sale materials.

• Visit accounts and attend events during evenings and weekends as required.

• Keep records of sales calls, accounts, and personnel in Karma, VIP, and Salesforce.

• Create localized selling narratives using data to identify brand development opportunities.

• Carry out other assigned tasks.

⛳️ Requirements

• Previous experience in sales roles is essential.

• Experience in managing multi-state distributor networks is necessary.

• Prior experience in alcoholic beverage sales is preferred.

• Established connections and strong relationships within the beverage community in the assigned region.

• Excellent verbal and written communication skills.

• Understanding of the retail and on-premise buyer mindset; experience in buying or bartending is an advantage.

• Knowledge of and passion for bourbon, whiskey, and spirits.

• Exceptional time management, organizational, and coordination abilities.

• Proficient in Windows, Microsoft Office Suite, and CRM systems like Karma.

• Strong business acumen with the ability to gather, assess, and interpret pertinent information for sound decision-making.

• A college degree from an accredited university is preferred but not mandatory.

• Reliable transportation is required with the ability to travel frequently to accounts.

• Willingness to work nights, weekends, and occasionally over 40 hours a week.

• Capability to lift up to 50 pounds, push, pull, sit, and stand as needed.

• Must reside in the assigned territory: Las Vegas or Phoenix.

🏝️ Benefits

• Participation in the Company Bonus Program.

• Travel reimbursement for job-related transportation expenses.

• Comprehensive medical, dental, vision, life, and disability insurance for employee-only coverage at no cost to the employee.

• Full-immersion learning and training experience at state-of-the-art distilleries in Bardstown and Owensboro, Kentucky.