General Manager, Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the daily strategy and implementation across growth, marketing, and operations, ensuring accountability for overall business outcomes.

• Collaborate with the CEO and executive team on consumer strategies, performance metrics, and essential decisions; represent the organization in Board discussions as required.

• Oversee customer acquisition through paid media, in-house marketing, and local referral/community channels.

• Experiment, learn, and enhance channel performance while formulating new growth strategies and avenues.

• Manage activation, inbound support, and visit success by developing scalable processes that ensure a superior customer experience.

• Act as the primary program leader across consumer workstreams, converting strategy into actionable priorities, responsible parties, milestones, and execution plans.

• Create and utilize dashboards, funnel metrics, and operational KPIs to uncover opportunities, diagnose problems, and influence decision-making.

• Convert business and customer requirements into technology needs and priorities, collaborating with Product, Engineering, and Design teams.

• Lead an existing team of approximately 10 in the Consumer division and adapt the organization as the business grows.

⛳️ Requirements

• Over 10 years of experience in general management, marketing, growth, operations, business operations, or similar leadership roles.

• A 0→1 mindset with a proven record of building in uncertain, fast-paced environments.

• Proven expertise in scaling a consumer business, including customer acquisition, growth marketing, funnel optimization, and unit economics like CAC, conversion rates, and retention.

• Experience in leading various cross-functional areas including growth, marketing, operations, analytics, and technology.

• A history of building and scaling new businesses, products, or service lines in uncertain, dynamic environments.

• Capability to establish direction while ensuring effective execution.

• Experience in building, developing, and scaling high-performing teams.

• Highly analytical and data-driven, with a history of leveraging data to inform decisions and enhance business performance.

• Strong executive communication and collaboration skills, including working with senior leadership and presenting to executives and Boards.

• Experience in consumer marketplaces or services is preferred.

🏝️ Benefits

• Mission-driven, people-first culture.

• Opportunity to join a growing team and advance your career.

• Purpose and joy in your work.

• Support to bring your authentic self to work.

• A non-hierarchical and transparent culture.