General Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the overall performance of the Gator business unit, encompassing revenue, margins, operational expenses, capital expenditures, and inventory management.

• Establish strategic direction and convert it into actionable priorities across channel/customer focus, pricing and promotions, product offerings, marketing, and fulfillment.

• Enhance Gator’s visibility on Amazon, RealTruck’s direct-to-consumer eCommerce channel, and other online marketplaces and automotive eCommerce platforms.

• Accelerate the expansion of the product line through both sourced and internally manufactured goods.

• Cultivate relationships with existing and new overseas suppliers.

• Assemble, lead, and nurture a high-performing team focused on consumer needs.

• Oversee the annual budgeting and business planning process.

• Deliver monthly financial and operational reports to the Board and Executive Leadership Team.

• Provide monthly demand forecasts to the executive Sales & Operations Planning team.

• Collaborate with various departments including eCommerce, Marketing, Manufacturing, Procurement, Freight & Warehousing, R&D, Customer Service, Finance, HR, IT, and Legal.

• Report directly to the Chief Executive Officer and participate in the Executive Leadership Team.

• Supervise two direct reports initially and several indirect reports.

⛳️ Requirements

• Prior experience leading a consumer products business in North America with revenue exceeding $250 million.

• Over 15 years of general management experience.

• More than 10 years of management experience.

• Proven ability to manage a complete P&L.

• Extensive expertise in selling consumer products through online channels, including Amazon, eBay, Walmart.com, and similar platforms.

• Experience with entry-level/affordable products and brands.

• Multiple experiences in developing and collaborating with overseas finished goods suppliers.

• Comprehensive commercial skill set, including product development, digital marketing, and pricing/promotions.

• Bachelor’s degree in a business-related field is required.

• Valid state-issued driver’s license is necessary.

• Willingness to travel monthly to the Ann Arbor headquarters and other key locations.

• Prepared to make several trips per year to Asia.

• Entrepreneurial mindset coupled with a strong action orientation.

• Excellent communication skills with the ability to align peers and the broader organization around a shared vision.

• Player-coach leadership style.

• Collaborative, adaptable, and iterative approach.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Company-paid life insurance and disability coverage.

• 401(k) plan with company match, available the first of the month after starting.

• Wellbeing days.

• Parental leave.

• Educational reimbursement.

• Referral bonuses.

• Exclusive employee discounts on RealTruck products.