Funnel & Performance Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design, launch, and optimize landing pages, sales pages, booking forms, application forms, and comprehensive customer acquisition funnels.

• Create offer flows and funnel variations from initial concept to live execution.

• Craft and enhance conversion-driven sales copy, headlines, calls to action, and overall messaging.

• Analyze customer journeys and pinpoint friction points.

• Execute and split-test landing pages, offers, messaging, layouts, and various funnel components.

• Develop automations and integrations linking each stage of the funnel.

• Track conversion performance and implement enhancements based on user behavior and sales results.

• Oversee and optimize Meta advertising campaigns on Facebook and Instagram.

• Formulate testing strategies for creative concepts, hooks, messaging, offers, audiences, and campaign structures.

• Manage advertising budgets, scale campaigns, optimize performance, and allocate spending effectively.

• Assess campaigns for qualified leads, bookings, and sales.

• Create ad copy, scripts, and creative briefs; collaborate with video and creative teams.

• Implement and troubleshoot tracking across advertising platforms, landing pages, booking systems, CRM workflows, and sales processes.

• Configure UTMs, Meta Pixel, Conversions API, and conversion events.

• Establish CRM integrations and workflows to maintain lead and campaign data.

• Link advertising and funnel activities with bookings, attendance, and closed sales.

• Enhance call-funnel lead generation, booking completion, attendance, and sales conversion rates.

• Develop pre-call nurturing and follow-up sequences, including automated email and SMS workflows.

• Construct and manage GoHighLevel funnels, forms, booking pages, workflows, CRM pipelines, and integrations.

• Utilize Claude, Lovable, and similar AI tools for research, copywriting, development, prototyping, and troubleshooting.

• Formulate hypotheses, prioritize and execute A/B tests, measure outcomes, document insights, and communicate optimization opportunities.

• Collaborate with reporting and finance teams to validate marketing data and attribution.

⛳️ Requirements

• Candidates must be based in the Philippines.

• Demonstrated hands-on experience in building and optimizing complete marketing funnels.

• Capability to independently create landing pages, booking pages, forms, automations, and customer journeys.

• Strong practical experience in managing Meta Ads campaigns, including budget management, creative testing, optimization, and performance analysis.

• Extensive hands-on experience with GoHighLevel, including funnels, workflows, CRM pipelines, booking systems, and email/SMS automation.

• Familiarity with conversion tracking, UTMs, pixels, CAPI, and marketing platform integrations.

• Understanding of end-to-end attribution and the connection between leads and customer journeys with subsequent sales outcomes.

• Experience in constructing and optimizing call funnels, focusing on lead nurturing, booking conversion, and improving the show rate.

• Strong skills in sales copywriting.

• Proficiency in A/B testing, conversion rate optimization, and data-driven experimentation.

• Ability to identify funnel bottlenecks and implement solutions independently.

• Commercial awareness regarding acquisition costs, lead quality, conversion rates, and revenue.

• Capacity to work autonomously, troubleshoot technical challenges, and operate efficiently without continuous supervision.

• Experience in coaching, education, consulting, mentorship, or high-ticket booked-sales-call businesses is highly desirable.

• Experience with high-ticket offers and low-ticket digital products is highly desirable.

• Proficiency with Claude and Lovable is highly desirable.

• Experience with Google Ads and other paid advertising channels is highly desirable.

• Familiarity with sales CRM integrations, advanced workflow automation, and multi-touch attribution is highly desirable.

• Understanding of sales processes and utilizing sales team feedback to enhance lead quality and conversion is highly desirable.

• Disclose any ongoing roles or client work.

• Reflect this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Completely remote work from home.

• Flexible time management as an independent contractor, while coordinating with AU business hours for collaboration.