Full-Stack Marketer

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of Nexla’s online presence, encompassing SEO, paid advertising, website funnels, marketing automation, and content creation.

• Formulate an SEO strategy, execute technical SEO tasks, and develop content focused on data integration and AI-related keywords.

• Oversee audience targeting and creative for Google Ads and LinkedIn Ads, as well as account-based marketing initiatives.

• Enhance website performance by analyzing user behavior, addressing funnel drop-offs, optimizing marketing automation workflows, lead scoring, and channel reporting.

• Produce blogs, whitepapers, case studies, content for LinkedIn and X social platforms, video scripts, and materials for webinars.

• Leverage AI tools for generating content, conducting competitive and market research, segmenting audiences, and automating campaign triggers.

• Assist in revitalizing inbound traffic and conversions to boost demo requests and enhance conversion rates.

• Define strategy and execute tasks hands-on by writing copy, creating workflows, and analyzing performance without a supporting team.

• Collaborate with the global team, web development team, and advertising agencies.

• Engage in a four-stage hiring process that includes presenting a 30-60-90 day plan.

⛳️ Requirements

• 2 to 5 years of experience in digital marketing, content marketing, or a closely related discipline, specifically within B2B contexts.

• Practical experience in SEO/AEO, SEM, and web analytics.

• Ability to make data-driven decisions using Google Analytics.

• Familiarity with marketing automation platforms like HubSpot or Marketo, including the capacity to build workflows independently.

• Experience in brand, email, and website optimization.

• Excellent written communication skills in English.

• Strong understanding of B2B marketing and enterprise sales processes.

• Hands-on experience with AI tools and the ability to discern their utility or potential pitfalls.

• A Bachelor's degree in marketing, communications, business, or a related field is advantageous but not mandatory.

• Availability to overlap with US working hours until noon Pacific is beneficial for collaboration with the web development team and ad agency.

🏝️ Benefits

• Compensation comprises a base salary along with equity options.

• Flexibility to work remotely within India.

• Opportunity to collaborate with a global team across various time zones.