Full-Stack Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Lead the comprehensive digital strategy, performance marketing, and conversion enhancement for a vocational training provider and professional cosmetics brand.

• Create, develop, test, and optimize high-converting landing pages utilizing WordPress and Magento platforms.

• Drive qualified inquiries for courses, student enrollments, e-commerce sales, customer engagement, and brand visibility.

• Plan, oversee, and enhance campaigns across Google Ads, Meta Ads Suite, TikTok, and LinkedIn as appropriate.

• Implement AI-driven search techniques, intent-based keyword analysis, on-page optimization, metadata planning, and Google Business Profile management.

• Generate, edit, and repurpose written content, visual materials, and short-form video assets.

• Manage, refresh, and optimize website content, internal links, and user experiences across WordPress and Magento.

• Design, segment, and execute lifecycle email campaigns and automated sequences for lead nurturing, enrollment onboarding, abandoned cart recovery, and customer retention.

• Apply generative AI tools and systematic workflows for content creation, SEO research, copywriting, and advertising testing.

• Establish and maintain tracking tags through GA4 and Google Tag Manager.

• Provide performance reports that emphasize ROAS, CAC, conversion rates, and revenue.

⛳️ Requirements

• At least 5 years of hands-on digital marketing experience in paid search, paid social, SEO, and website management.

• Proven capability to utilize generative AI tools to effectively enhance campaign speed, SEO outcomes, and content production without compromising brand integrity.

• Practical experience in managing content and user journeys on both WordPress and Magento platforms.

• Demonstrated success in managing budgeted ad spend within Google Ads Manager and Meta Business Suite, with stringent Cost Per Acquisition (CPA) and ROAS targets.

• Strong practical skills in graphic design and short-form video editing using tools like Canva, CapCut, or Adobe Creative Cloud.

• Reliable high-speed remote work environment and full availability during Australian business hours (AEST/AEDT).

• Previous experience in lead generation for vocational education, Registered Training Organizations (RTOs), or higher education institutions (preferred but not mandatory).

• Direct experience within the beauty, cosmetics, or professional creative arts sectors (preferred but not mandatory).

• Industry certifications in Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate (preferred but not mandatory).

• Knowledge of technical SEO, including schema markup, structured data application, and Core Web Vitals optimization (preferred but not mandatory).

• A portfolio demonstrating live high-converting landing pages, paid ad creatives, edited short-form videos, email sequences, and AI-driven workflows (preferred but not mandatory).

🏝️ Benefits

• Full-time remote work opportunity.

• Observance of Australian public holidays.