Freelance Strategist – Creative

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete development of campaign strategies, encompassing audience profiling, creator selection, content formats, messaging, and performance KPIs.

• Collaborate across various teams, including Client Solutions, Campaign Management, Paid Media, and Business Development.

• Develop platform-specific campaign concepts that resonate with brand tone and commercial objectives.

• Produce briefs and strategic presentations for both clients and creators.

• Establish and enhance measurement frameworks utilizing CPV, ER, and platform-specific KPIs.

• Leverage first-party, platform, and audience data for targeting, creative direction, and optimization.

• Analyze campaign outcomes and provide strategic recommendations alongside Paid Media and Client Solutions.

• Engage in cultural listening, market research, and trend analysis within the beauty category on platforms.

• Convert emerging insights into campaign concepts and brand opportunities.

• Supply trend insights and perspectives for new business presentations, pitches, and proposals.

• Deliver strategic recommendations during client calls.

• Partner with Account and Campaign Leads to address briefs and refine strategy.

• Serve as the strategic lead for the client portfolio, fostering value-driven client relationships.

• Report to the Strategy Director.

⛳️ Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, preferably within a creator, beauty, or social-first brand.

• Proficient in implementing or utilizing AI tools in workflows.

• Extensive knowledge of platform behaviors, content formats, and the creator economy on TikTok, Instagram, and YouTube.

• In-depth understanding of TikTok culture, trend cycles, and platform-specific audience behavior.

• Capability to translate brand identities into genuine, attention-grabbing creator content.

• Comfortable analyzing performance metrics, audience data, and platform insights.

• Skilled in structuring frameworks, making data actionable, and delivering performance narratives clearly.

• Outstanding skills in brief writing, storytelling, and presentations.

• Strong client presence with the ability to confidently articulate ideas and advance strategy.

• Proven experience managing strategy across multiple active campaigns and strategic touchpoints.

• Enthusiasm for beauty, social culture, and creator content.

🏝️ Benefits

• 25 days of paid time off plus public holidays.

• 4 company-wide days off known as Kyra Days.

• 3 wellness days.

• Paid sick leave annually.

• Annual budget for Learning & Development.

• Participation in an annual bonus scheme.

• Healthcare coverage for team members based in the US.

• Flexible remote-first work arrangement.