Freelance Social Media Manager

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Develop and oversee the social media presence of clients, primarily focusing on SMEs and small businesses.

• Create social media strategies tailored to meet client objectives, target audiences, and market positioning.

• Identify relevant platforms, including LinkedIn, Instagram, Facebook, and TikTok.

• Establish editorial guidelines, content pillars, formats, and publishing frequency.

• Construct and manage editorial calendars.

• Keep abreast of social media trends, formats, platform updates, and emerging opportunities.

• Generate topics and editorial angles for each brand.

• Craft posts, hooks, captions, and calls to action while maintaining brand tone and identity.

• Create, modify, and repurpose content across various platforms.

• Utilize AI tools for research, ideation, and content production.

• Specify requirements for visuals, videos, carousels, infographics, and other formats.

• Design simple visual content using Canva.

• Provide briefs to graphic designers, video editors, and motion designers for advanced creative production.

• Ensure alignment with clients' visual identities.

• Schedule and publish content across social media platforms.

• Monitor and respond to comments, messages, and interactions.

• Foster community engagement and promote audience interaction.

• Identify opportunities for organic audience growth and brand visibility.

• Track KPIs, including reach, impressions, engagement, audience growth, clicks, traffic, and conversions.

• Analyze content performance and modify editorial strategies based on data insights.

• Generate reports with actionable recommendations.

• Manage strategies aimed at enhancing visibility, engagement, and business prospects.

⛳️ Requirements

• Proven and substantial experience in Social Media Management, preferably in an agency setting or managing multiple clients concurrently.

• Strong proficiency in LinkedIn, Instagram, and Facebook.

• Experience with TikTok is an added advantage.

• Exceptional writing skills, with the ability to adapt tone, messaging, and content formats to suit different brands and audiences.

• Proficient in Canva or similar tools for creating simple visual content.

• Capability to collaborate with creative specialists on advanced projects.

• Skill in developing and executing a genuine editorial strategy.

• Ability to assess social media performance and convert results into actionable insights.

• Good understanding and practical experience with AI tools for research, ideation, and content creation.

• Solid understanding of the challenges and constraints faced by SMEs.

• Exceptional ability to manage multiple clients and editorial calendars simultaneously.

• Independent, creative, detail-oriented, proactive, and capable of regularly proposing new ideas.

• A portfolio or examples of managed accounts, produced content, and measurable results are highly valued.

🏝️ Benefits

• Freelance / Independent Contractor status.

• Fixed-price projects or day-rate assignments based on the project.

• 100% Remote work.