Freelance Paid Search Strategist, Japanese – English

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance Google Ads campaigns targeted at Japanese audiences, encompassing Search, Performance Max, and Display.

• Translate and modify ad copy for Japanese audiences while preserving brand voice and cultural sensitivity.

• Perform keyword research tailored to the Japanese market utilizing local tools and techniques.

• Analyze search term reports and keyword data specific to Japan to guide optimizations and compile negative keyword lists.

• Offer strategic advice regarding campaign targeting, ad structure, and messaging.

• Prepare performance insights and metrics that align with the global PPC framework.

• Work collaboratively across time zones with English-speaking teams in an asynchronous manner.

⛳️ Requirements

• Proficient in both English and Japanese (spoken and written), capable of translating and adapting ad copy for Japanese audiences while maintaining brand voice and cultural sensitivity.

• Demonstrated experience in managing Google Ads campaigns, including Search, Performance Max, and Display, preferably for B2B clients.

• Familiarity with local keyword research tools and methodologies applicable to the Japanese market, beyond Google Translate or automated translation solutions.

• Strong capability to analyze search term reports and keyword data in Japanese to inform optimizations and create negative keyword lists.

• Ability to deliver strategic recommendations regarding targeting, ad structure, and messaging for campaigns in Japanese.

• Knowledge of regional performance reporting and the preparation of insights and metrics that integrate into a global PPC framework.

• Comfortable working asynchronously with English-speaking teams across different time zones.

• At least 2–3 years of experience in paid media, preferably with exposure to international campaign management.

• Excellent written communication skills for providing clear updates and context regarding optimizations.

• Native, fluent, or professional-level proficiency in Japanese.

• Experience with NAVER ads is a plus, but not a requirement.

• Proficiency in Korean is an added advantage, but not essential.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Collaborative and inclusive company culture.