Freelance Integrated Media Strategist

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Provide insights into the local market, including the media landscape, audience behaviors, cultural nuances, competitive landscape, and the local sports and entertainment calendar.

• Work in conjunction with the central Two Circles team to refine and challenge the event marketing strategy, focusing on audience targeting, channel selection, media mix, and campaign timing.

• Utilize traditional and direct media expertise across various platforms such as Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, and Direct Digital Display/Video.

• Implement digital platform knowledge across Meta, Google Search/Display/YouTube, TikTok, Snapchat, Spotify, and other Digital Audio mediums.

• Strategize programmatic media across Display, Online Video, Connected TV, Digital Audio, BVOD, and Programmatic DOOH.

• Leverage established local connections and networks to facilitate introductions and explore pertinent opportunities.

• Suggest messaging, creative strategies, and activation concepts that resonate with local audiences.

• Engage in planning discussions and workshops, effectively presenting and communicating local market insights to SailGP stakeholders.

⛳️ Requirements

• Solid experience in integrated marketing, media strategy, or event marketing, preferably within the sports, entertainment, or live events sectors.

• Comprehensive understanding of the local market, including media landscape, consumer behavior, and cultural trends.

• Proven experience in developing comprehensive paid marketing campaigns across both digital and traditional channels.

• Established connections within relevant local media, marketing, and partnership networks.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Dynamic and supportive work environment.

• Access to exclusive events and networking opportunities.