Freelance Creative Strategist – Performance & UGC Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Create advertising concepts featuring diverse and compelling hooks for performance/UGC ads on Meta and TikTok Shop.

• Draft creative briefs in Notion for video editors, typically including 1–3 script variations along with hooks and body content for each project.

• Produce around 3–5 briefs weekly, with an increasing trend in volume.

• Review completed edits and offer precise, actionable feedback through Frame prior to approval and upload.

• Establish final ad names in accordance with the Doonails naming convention and conduct upload checks on completed ads.

• Assess both ongoing and finished ads utilizing the hit-rate framework and Klar attribution.

• Derive new insights from ad performance metrics and integrate them into fresh concepts.

• Monitor formats, trends, and competitor advertisements to inspire concept development.

• Propose proactive strategic initiatives to enhance performance.

• Assist in launching TikTok Shop in the US and Germany with locally relevant, strategically sound concepts.

• Alleviate briefing workload from the existing Creative Strategy team, thereby reducing feedback and production timelines.

⛳️ Requirements

• Demonstrated experience as a Creative Strategist or Performance Marketer in ad concept development for Meta, with a preference for TikTok or TikTok Shop experience.

• Strong grasp of hook psychology, thumb-stop rates, and performance marketing principles.

• Exceptional writing abilities.

• Capacity to generate clear, actionable creative briefs for video editors.

• Experience in providing constructive, detailed feedback on finalized video advertisements.

• Independent and proactive working approach, combined with strategic thinking capabilities.

• Proficiency in analyzing ad performance data and translating insights into improved concepts.

• Proficient English is essential for US content.

• Knowledge of German is a significant advantage.

🏝️ Benefits

• Competitive compensation, customized based on your qualifications and experience.

• A genuine ownership role that provides a high level of trust and the opportunity to shape processes to your vision.

• Opportunities for growth: take on new responsibilities and present your ideas directly.