Freelance Creative Lead – Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the creative strategy, quality benchmarks, structured testing, and long-term content development for Pflegia, Praxia, and Docia.

• Transform performance marketing data into actionable creative insights.

• Create and oversee a structured testing framework, from formulating hypotheses to extracting learnings.

• Establish angles, hooks, formats, and messaging tailored to specific audiences.

• Record insights and scale successful concepts across various brands.

• Discover new creative opportunities informed by performance data, audience insights, and market trends.

• Conduct final evaluations and approvals of creative materials for visual appeal, content relevance, messaging accuracy, and audience engagement.

• Provide initial feedback on concepts, scripts, copy, and drafts.

• Uphold creative standards and offer the team clear creative guidance.

• Manage the content pipeline and the creative roadmap.

• Prioritize tasks based on business objectives, performance metrics, and team workload.

• Coordinate tasks across brands and enhance project organization, such as utilizing Asana.

• Ensure well-defined responsibilities, achievable deadlines, and a dependable creative process.

• Introduce structure to ideation, testing, evaluation, and iteration processes.

• Further refine the creative positioning of Pflegia and Praxia, while enhancing Docia’s creative direction and brand identity.

• Create and promote formats, testimonials, creator content, and community insights.

• Develop long-term creative concepts.

⛳️ Requirements

• Minimum of 5 years of experience in creative strategy, art direction, or creative leadership.

• Strong grasp of performance-driven and paid social creatives.

• Proven ability to convert performance metrics such as scroll-stop rate, CTR, and conversion rate into informed creative decisions and scale successful concepts.

• Experience in constructing or managing a structured creative testing framework.

• Exceptional creative judgment with the capacity to make final decisions and approvals.

• Strong understanding of messaging and copywriting.

• Experience in leading, mentoring, or coordinating creative teams, and managing multiple brands or projects.

• Proficient in German.

• Very good command of English.

• Enjoy collaborating closely with Performance Marketing and Content teams.

• Experience in a startup, scale-up, or multi-brand setting.

• Background in healthcare, recruiting, or within a regulated or trust-based industry.

• Practical experience with Meta Ads, Google Ads, Asana, and analytics platforms.

• Experience in developing brand kits, tone of voice, and long-term content strategies.

• Familiarity with UGC, testimonials, creators, and performance-oriented video content.

🏝️ Benefits

• A freelance role or permanent position offering genuine responsibility for the creative development of three expanding brands.

• An established team already engaged in content production.

• Close collaboration with the Content, Performance Marketing, and wider Marketing teams.

• The chance to create a scalable creative and testing system.

• Flexible working hours of 20–35 hours per week, based on agreement and availability.

• Remote-first approach: work entirely remotely or utilize our office space.