Freelance Content Creator, Copywriter

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Gain a comprehensive understanding of each client’s positioning, services, target audiences, and business goals.

• Identify pertinent topics, messages, and innovative creative angles.

• Assist in establishing editorial guidelines and the brand's tone of voice.

• Tailor content for various stages of the customer journey.

• Repurpose significant ideas and content across a variety of formats and channels.

• Create written content for websites, service pages, and various digital platforms.

• Develop landing pages focused on conversion.

• Craft compelling headlines, engaging hooks, value propositions, and calls to action.

• Enhance existing content to boost clarity, impact, and conversion potential.

• Modify messaging for diverse target audiences and customer personas.

• Produce articles, guides, case studies, and other editorial materials.

• Generate content that enhances brand expertise, credibility, and authority.

• Collaborate with SEO/GEO specialists to develop content optimized for traditional search engines and AI-driven search platforms.

• Transform technical or industry-specific data into accessible and engaging content.

• Write newsletters and manage email marketing campaigns.

• Create email sequences for prospecting, nurturing, and conversion.

• Develop copy for various marketing campaigns and initiatives.

• Adjust messaging based on the channel, audience, and campaign goals.

• Write content for LinkedIn, Instagram, Facebook, and other relevant platforms.

• Generate effective hooks, captions, and calls to action for social media.

• Collaborate with Social Media Managers, graphic designers, and video editors to turn concepts into engaging content.

• Adapt and repurpose content across various platforms and channels.

• Utilize AI tools for research, ideation, content structuring, and optimization.

• Review, enhance, and enrich AI-assisted content to ensure quality, relevance, and originality.

• Maintain a consistent and distinctive brand voice while employing AI-assisted workflows.

• Stay informed about emerging tools and practices related to AI-powered content creation.

• Work primarily with SMEs and small business clients as a freelance or independent contractor.

• Commence as soon as possible.

⛳️ Requirements

• Proven and substantial experience in copywriting and content creation, preferably within an agency setting or while managing multiple clients.

• Excellent command of persuasive writing techniques, storytelling, hooks, value propositions, and calls to action.

• Capability to produce both short-form and long-form content, including articles, web pages, newsletters, and sales materials.

• Strong understanding of conversion principles and content structure for websites and landing pages.

• Solid grasp of SEO content fundamentals.

• Familiarity with GEO/AEO and AI-powered search is advantageous.

• Good understanding of the formats, trends, and best practices across major social media platforms.

• Strong proficiency in using AI tools for research, ideation, and content production without relying solely on auto-generated content.

• Ability to quickly comprehend diverse industries and adapt tone, messaging, and writing style to suit each brand.

• Exceptional ability to manage multiple clients and projects concurrently while meeting deadlines.

• Creative, inquisitive, diligent, autonomous, and highly detail-oriented.

• Ability to present concrete examples of content, campaigns, websites, or projects delivered will be highly regarded.

• CV and portfolio or a selection of content samples required.

🏝️ Benefits

• Fully remote work environment.

• Fixed-price projects or day-rate assignments based on the project.