Freelance Content Creator, Copywriter

This is a fully remote position, open to applicants in Luxembourg.

📋 Description

• Develop and compose high-quality content for clients, with a focus on small and medium-sized enterprises (SMEs).

• Generate content for websites, landing pages, articles, newsletters, email campaigns, social media, sales materials, and branded content.

• Grasp each client’s positioning, offerings, target audiences, and objectives.

• Identify pertinent topics, messages, and editorial perspectives.

• Contribute to establishing brands’ editorial guidelines and tone of voice.

• Modify content for various stages of the customer journey.

• Repurpose a core idea or piece of content across diverse formats and platforms.

• Craft website content and service pages.

• Create landing pages focused on conversions.

• Write headlines, hooks, value propositions, and calls to action.

• Enhance existing content to boost its clarity, impact, and conversion potential.

• Tailor messaging to different target audiences and personas.

• Author articles, guides, case studies, and other editorial materials.

• Produce content that enhances brands’ expertise and authority.

• Collaborate with SEO/GEO specialists to create content optimized for search engines and AI-driven answer engines.

• Transform technical or industry-specific information into accessible and engaging content.

• Write newsletters and email campaigns.

• Develop email sequences for prospecting, nurturing, or conversion purposes.

• Create content necessary for various marketing initiatives.

• Adjust messaging according to the channel, audience, and objective.

• Write posts for LinkedIn, Instagram, Facebook, and other relevant platforms.

• Generate hooks, captions, and calls to action specifically designed for social media.

• Collaborate with Social Media Managers, graphic designers, and videographers to convert ideas into high-performing content.

• Adapt and repurpose content across multiple channels.

• Utilize AI tools for research, ideation, content structuring, and enhancement.

• Revise and enrich AI-generated content to ensure quality, relevance, and originality.

• Maintain editorial consistency and an authentic tone of voice while employing AI tools.

• Keep abreast of new practices and tools related to content creation.

⛳️ Requirements

• Proven and demonstrable experience in copywriting and content creation, ideally within an agency setting or while working with various clients.

• Strong command of persuasive writing techniques, storytelling, hooks, value propositions, and calls to action.

• Capability to produce short-form content, articles, web pages, newsletters, and sales materials.

• Solid understanding of conversion principles and content structuring for websites and landing pages.

• Good grasp of editorial SEO fundamentals.

• Familiarity with GEO/AEO considerations concerning AI-driven search and answer engines is advantageous.

• Awareness of the conventions and formats of major social media platforms.

• Excellent proficiency in AI tools for research, ideation, and content production, without relying on automatically generated content.

• Ability to swiftly comprehend various industries and adapt tone and messaging for each brand.

• Exceptional capability to manage multiple projects and clients simultaneously while meeting deadlines.

• Traits of creativity, curiosity, thoroughness, autonomy, and strong attention to detail.

• Ability to present concrete examples of completed content, campaigns, websites, or projects is highly regarded.

• A CV/resume and portfolio, or several examples of completed content, must be provided.

🏝️ Benefits

• 100% remote work.

• Collaboration on a project-based or time-and-materials basis, depending on the project.