Freelance Brand & Business Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate brand and business strategies aligned with client goals, market dynamics, and audience requirements

• Conduct research and evaluate audiences, markets, competitors, trends, and cultural insights

• Create positioning statements, value propositions, brand platforms, messaging strategies, and strategic territories

• Simplify complex information and business challenges into straightforward strategic recommendations

• Develop creative and marketing briefs that provide teams with clear direction

• Link brand strategy to business, marketing, and go-to-market objectives

• Lead or assist in client discovery sessions, workshops, brainstorming sessions, and presentations

• Deliver strategic recommendations and articulate the rationale behind them

• Collaborate with Art Directors, Copywriters, Designers, Creative Strategists, and other creative professionals

• Offer strategic insights for pitches, new business initiatives, and client presentations when necessary

⛳️ Requirements

• Demonstrated experience in brand strategy, business strategy, marketing strategy, planning, or a related discipline

• Robust understanding of brand positioning, target audiences, market dynamics, and consumer behavior

• Capability to align business objectives with impactful brand and creative direction

• Strong research, analytical, and conceptual thinking abilities

• Exceptional written, verbal, and presentation capabilities

• Comfortable engaging directly with clients and steering strategic discussions

• Ability to work autonomously while seamlessly integrating into a multidisciplinary creative team

• Strong judgment, inquisitiveness, and meticulous attention to detail

• A portfolio or body of work showcasing the quality and depth of strategic thinking

• Experience in a creative agency, branding studio, advertising agency, or consultancy environment

• Expertise in go-to-market strategies, product launches, or growth strategies

• Experience working with startups, emerging brands, or rapidly changing businesses

• Familiarity with the Canadian and U.S. markets

• Experience across various industries or markets

• Understanding of creative development across branding, campaigns, digital, social, and experiential areas

• Knowledge of AI and emerging technologies

🏝️ Benefits

• Freelance, project-based collaboration

• Flexible and remote-friendly work environment

• Opportunity to engage with diverse brands, industries, and strategic challenges

• Collaboration with a multidisciplinary team spanning strategy, branding, creative, digital, content, and production

• Potential for ongoing collaboration based on project requirements and compatibility