Founding Growth Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of paid acquisition processes, encompassing budget management, channel selection, creative testing, and performance analysis.

• Develop and oversee campaigns across Meta, TikTok, and Snapchat platforms.

• Determine strategies for consolidation or segmentation while distinguishing between testing and scaling efforts.

• Organize ad sets based on geography, age demographics, and placement strategies.

• Manage daily campaign operations, including budget oversight, pacing, and target achievement.

• Create a weekly pipeline for creative assets, establishing guidelines for successful and unsuccessful creatives.

• Provide briefs and direction to editors, video producers, UGC creators, and agencies.

• Distribute budget allocations across various releases and campaigns informed by data, carefully balancing potential gains and risks.

• Quickly assess performance metrics and identify shifts in costs.

• Generate reports, scripts, and automations by utilizing ad platform APIs and AI technologies.

• Collaborate directly with founders, product teams, and data analytics groups.

⛳️ Requirements

• 2 to 7 years of practical experience in paid media buying.

• Proven experience managing real paid acquisition budgets independently, without reliance on a team or agency.

• Comprehensive management of Meta, TikTok, or Snapchat paid social channels; experience with multiple platforms is preferred.

• Experience overseeing accounts with significant volume, managing hundreds of ad sets and thousands of creative assets.

• Proficient in creative testing at scale, implementing kill rules, and effectively directing creative partners.

• Comfortable distributing budgets across various initiatives and making structured decisions amidst uncertainty.

• Experience verifying platform-reported data against internal metrics.

• Familiarity with conducting holdout or lift tests.

• Ability to evaluate spending based on payback rather than merely cost per click.

• Proficiency in SQL or Python.

• Experience with ad platform APIs.

• Capability to create reports and automation solutions.

• Ability to excel in a dynamic, performance-driven environment.

• A background in data science is an advantage.

• An established network of trusted editors, creators, and agencies is highly desirable.

• Passion for music, media, gaming, or social platforms is a plus.

🏝️ Benefits

• Equity ownership.

• Competitive salary.

• Flexibility to work remotely, allowing for a balanced lifestyle.

• Opportunities for global offsites and regular international team gatherings.

• Flat organizational structures that facilitate immediate impact.

• Rewards based on performance.