Field Marketing Manager – Mid-Atlantic

This is a fully remote position, open to applicants in New Jersey, +3 more states.

📋 Description

• Act as the regional marketing authority for the Mid-Atlantic area.

• Partner with regional account teams, which include account executives, account representatives, and leading channel partners.

• Relay field-level insights to the wider marketing team.

• Develop quarterly marketing strategies aimed at generating demand and enhancing funnel velocity within the designated territory.

• Collaborate with sales teams to amplify the effectiveness of marketing efforts.

• Research, design, and manage regional and partner events, encompassing planning, logistics, content creation, execution, and post-event evaluation.

• Establish a system to gather, share, and prioritize field insights for the corporate marketing team.

• Work alongside channel partners to create programs that generate opportunities within their customer base.

• Assess and negotiate with vendors while managing vendor relations.

• Oversee assigned field and partner marketing budgets, assess outcomes, and drive enhancements.

⛳️ Requirements

• Must reside in the Mid-Atlantic region (NJ, PA, DC, MD, VA).

• 5-7 years of demonstrated experience in B2B field or partner marketing.

• Proficient in utilizing marketing automation tools, project management software, and Salesforce to create campaigns and monitor performance.

• Familiarity with the B2B marketplace, channel partner ecosystems, and field marketing techniques.

• Strong analytical abilities; capable of assessing program effectiveness and deriving actionable insights.

• Proven track record in establishing productive working relationships with sales leaders and team members.

• In-depth understanding of the marketing/sales funnel and strategies to achieve opportunity targets.

• Experience in a cloud services/security technology company with a mid-market focus is a plus.

• Bachelor's degree in Marketing, Business, English, or Communications (preferred).

• Candidates participating in remote interviews are required to be on camera for all video interviews.

• Background checks are mandatory for this position.

• May require authorization to access software or technology governed by U.S. export control laws and regulations.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401k matching.

• Training and career development programs.

• Comprehensive private benefits package, including medical, mental health, dental, disability, life and AD&D, along with value-added services.

• Extensive Employee Assistance Program (EAP) offering mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.