Field Marketing Manager – Mid-Atlantic

This is a fully remote position, open to applicants in New Jersey, +3 more states.

📋 Description

• Act as the marketing specialist for the Mid-Atlantic region.

• Work in partnership with regional account teams, including account executives, account representatives, and premier channel partners.

• Relay field-level insights to the wider marketing team.

• Develop quarterly marketing strategies that drive demand and enhance funnel velocity in the designated territory.

• Collaborate with sales teams to coordinate, communicate, and maximize the effectiveness of marketing initiatives.

• Research, plan, and manage regional and partner events, encompassing logistics, content creation, execution, and follow-up after the events.

• Establish a method for collecting, disseminating, prioritizing, and sharing insights with the corporate marketing team.

• Partner with top-tier channel partners to create programs that generate opportunities within their customer networks.

• Assess and negotiate with vendors while managing vendor relationships effectively.

• Oversee and balance the allocated field and partner marketing budgets.

• Analyze results against objectives and apply insights to foster continuous improvement.

⛳️ Requirements

• 5-7 years of demonstrated experience in B2B field or partner marketing.

• Proficient in utilizing marketing automation tools, project management software, and Salesforce for campaign creation and performance tracking.

• Strong understanding of the B2B landscape, channel partner ecosystems, and field marketing techniques.

• Excellent analytical skills to evaluate program effectiveness and derive actionable insights.

• Proven ability to cultivate effective working relationships with sales leaders and team members.

• Comprehensive knowledge of the marketing/sales funnel and strategies to meet opportunity targets.

• Experience within a cloud services or security technology firm, particularly with a mid-market focus, is an advantage.

• A Bachelor's degree in Marketing, Business, English, or Communications is preferred.

• A positive, energetic, team-oriented, and collaborative mindset.

• Candidates interviewing remotely must be on camera during all video interviews.

• Background checks are mandatory for this position.

• Authorization to access software or technology subject to U.S. export control laws and regulations, if applicable.

🏝️ Benefits

• Equity offered to all employees.

• Flexible time off and paid volunteer days.

• 401k matching contributions.

• Training and career development opportunities.

• Comprehensive private benefits package, including medical, mental health, dental, disability, life and AD&D, plus additional services.

• Extensive Employee Assistance Program (EAP) featuring mental health services.

• Support for fertility and paid parental leave.

• Variable incentive compensation.

• Equity grants for new hires.