Field Marketing Manager DACH

This is a fully remote position, open to applicants in Germany.

📋 Description

• Implement the DACH marketing strategy in alignment with local business objectives;

• Collaborate with Sales and Account Management to prioritize initiatives that support pipeline growth, deal advancement, client retention, and upselling;

• Monitor performance metrics and refine activities based on outcomes;

• Oversee the regional marketing budget with an emphasis on efficiency and return on investment;

• Design and execute targeted lead-generation campaigns for specified prospect and client lists;

• Develop relevant touchpoints to engage priority accounts and facilitate commercial discussions;

• Coordinate campaigns from initial briefing and audience selection through execution, follow-up, and reporting;

• Organize and execute both owned and external events from conception to post-event follow-up;

• Establish clear target audiences and business goals for each activity;

• Evaluate event success based on account engagement, influenced opportunities, follow-up actions, and ROI;

• Arrange speakers, suppliers, invitations, logistics, and on-site delivery;

• Collaborate closely with the DACH Regional Business Director, Sales, Account Management, Data Analyst, and Inventory teams;

• Maintain consistent alignment with HQ Marketing and Regional Marketing & PR teams;

• Coordinate with stakeholders and suppliers to ensure timely and budget-compliant project delivery.

⛳️ Requirements

• Minimum of 3 years of experience in B2B marketing, ideally within the technology, digital, advertising, SaaS, or related sectors;

• Practical experience in field marketing, lead generation, demand generation, or marketing activities that support sales;

• Strong comprehension of Account-Based Marketing principles and experience engaging targeted groups of prospects or clients;

• Hands-on experience in planning and executing events, campaigns, and other marketing initiatives;

• Capability to work with defined target-account lists and develop relevant touchpoints that foster commercial conversations;

• Experience in assessing marketing performance and utilizing data to enhance campaigns and event execution;

• Excellent project management and organizational skills, with the ability to oversee multiple activities and stakeholders simultaneously;

• A practical, results-driven mindset and a readiness to take responsibility for both planning and execution;

• Strong collaboration and communication abilities;

• Exceptional communication proficiency in German and English (C1 or above).

🏝️ Benefits

• We value a healthy work-life balance, prioritizing flexible working arrangements—choose whether to work remotely, from our DACH office, or even temporarily from anywhere in the world;

• We provide a competitive compensation package, featuring a base salary above market average and an enticing bonus scheme;

• You begin with 28 vacation days, which can increase to 30 days after two years of service;

• Select between an EGYM Sports club membership or a monthly Pluxee allowance for purchases at various grocery stores, shops, and restaurants;

• You will benefit from a structured and interactive onboarding process, with a dedicated team member assigned to assist you during your initial phase to ensure a smooth transition;

• We are committed to your development and support your career growth through a personalized development plan, backed by a generous annual training budget;

• An international working environment that inspires you and allows you to develop projects as part of a highly skilled cross-functional team.