Field Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Take charge of Verkada's regional presence and contribute to the expansion of its footprint throughout EMEA.

• Act as the "CMO" for the regional marketing strategy specific to the territory.

• Implement Verkada-hosted events, regional trade shows, webinars, and initiatives aimed at generating demand.

• Collaborate with Regional Sales Directors, EMEA Marketing Leadership, and cross-functional leaders to develop strategies and assess marketing outcomes.

• Cultivate relationships with European customers and influential thought-leadership organizations.

• Enhance field marketing strategies and processes.

• Create and organize the regional field marketing plan to align with customer, growth, and revenue targets.

• Carry out regional and local-language campaigns, which include trade shows, lunch & learns, technical workshops, roundtables, webinars, and targeted marketing for top accounts.

• Collaborate with Sales leadership to engage key target accounts effectively.

• Design, implement, scale, and automate marketing experiments that yield strong returns on investment.

• Monitor budgets, lead flow, follow-ups, and outcomes against established goals.

• Relay status updates, action items, results, and deliverables across both marketing and sales teams.

⛳️ Requirements

• Minimum of 5 years of experience in events marketing and demand generation within B2B, ideally in a rapidly growing tech firm.

• Experience working within France.

• Demonstrated success in executing innovative, multi-faceted event and demand generation initiatives.

• Proficient in utilizing data and metrics to drive enhancements.

• Advanced expertise in Microsoft Excel for data manipulation and analysis.

• Willingness to travel as required for events and conferences.

• Bachelor's degree, preferably in business, finance, technology, or a scientific field.

• Strong work ethic, collaborative team mentality, and experience thriving in a fast-paced, dynamic work setting.

• Self-motivated with full accountability for the region and projects undertaken.

• Familiarity with working alongside Value Added Resellers and Distributors.

• Capacity to partner with and provide consultative support to senior sales leaders.

• Skill in engaging customers and partners in discussions regarding business needs and security solutions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• A collaborative and innovative work environment.