Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive strategy, budget allocation, vendor coordination, logistics, and creative execution for significant industry conferences and smaller regional prospect events.

• Create and implement targeted, personalized multi-channel Account-Based Marketing (ABM) campaigns aimed at high-priority enterprise clients.

• Collaborate with the Sales team on pre-event communication, on-site engagement processes, lead collection, booth meetings, and follow-up activities post-event.

• Develop and sustain campaign materials, landing pages, digital registration workflows, and sales enablement resources.

• Monitor and report on pipeline contributions, account engagement, conversion rates for qualified meetings, and event return on investment (ROI) utilizing HubSpot, Salesforce, and analytics tools.

• Work alongside RevOps to enhance lead routing, campaign attribution, and scalable go-to-market strategies.

• Report directly to the Chief Marketing Officer.

• Partner with Sales, Product Marketing, and RevOps to nurture the enterprise pipeline.

⛳️ Requirements

• Must be located in the United States; candidates based in the Eastern Time Zone are preferred.

• A minimum of 5 years of experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services.

• Proven track record of managing all logistics, vendor agreements, budgets, and marketing efforts before and after major conferences and executive roundtables.

• Hands-on experience with HubSpot and Salesforce for managing campaigns, lead routing, and reporting on pipeline.

• Capability to assess program performance, track multi-touch attribution, and analyze ROI along with downstream pipeline conversion.

• Knowledge of enterprise ABM and intelligence platforms such as 6sense, Demandbase, or similar intent data solutions, as well as modern event platforms.

• Experience with generative AI tools is a plus.

• Strong sales-oriented mindset.

• High level of ownership and initiative.

• Excellent communication and storytelling skills across written, verbal, and visual mediums.

• Ability to collaborate across various functions including Sales, Marketing, and RevOps.

• Adaptability and calmness in executing tasks during rapid changes and on-site event logistics.

• A commitment to continuous personal and professional growth.

🏝️ Benefits

• Fully remote work environment.

• Flexible paid time off, which includes national holidays, personal days, and sick leave.

• Stock options available.

• Annual learning stipend of $300.

• An inclusive, purpose-driven culture.

• Tools and support provided to ensure success in a fully remote setting.