Field Marketing Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee Technosylva's representation at trade shows and conferences focused on utilities and forestry, managing everything from strategy to wrap-up.

• Handle all aspects of event logistics, including booth selection and payment, contracts, promotional materials, speakers, utilities, and shipping.

• Choose and confirm event staff based on audience demographics, objectives, and coverage requirements.

• Ensure the availability of necessary collateral and promotional materials.

• Organize and oversee customer and prospect dinners.

• Establish workflows for lead capture and structured follow-up processes post-event.

• Manage logistics for the webinar program, including software, speakers, stakeholders, preparation meetings, notes, and follow-ups.

• Ensure tracking and recognition of attendees in HubSpot.

• Communicate event participation, timelines, and expectations to internal stakeholders.

• Act as the primary point of contact for Marketing, Sales, and Legal teams.

• Travel to selected events to oversee booth setup, staffing, and participation.

• Assist with badge scanning and conversation-capture processes.

• Configure event-specific lead forms, qualification questions, resources, and capture groups.

• Coordinate the transfer of attendee, lead, and interaction data into HubSpot.

• Resolve issues related to incomplete records, synchronization challenges, and unassigned follow-up actions.

• Define key performance indicators (KPIs) for events and monitor performance.

• Manage feedback from stakeholders, conduct debriefs, and facilitate retrospectives.

• Prepare post-event reports and recommendations for participation.

• Reconcile final invoices and actual costs against approved budgets.

• Archive assets for future use.

⛳️ Requirements

• A minimum of 2 years of experience in field marketing, event marketing, or trade show/conference management.

• Proven experience in coordinating hospitality events.

• Strong project management abilities, adept at balancing multiple deadlines and vendor relationships.

• Familiarity with and experience utilizing the latest AI technologies in workflows.

• Eagerness to learn about a new industry and collaborate with a fast-paced team.

• Exceptional written and verbal communication skills, including the ability to produce concise reports.

• Capability to define and report on program outcomes.

• Willingness and ability to travel 30-40% of the time, including occasional evenings and weekends, and work on-site at events.

• Experience with lead-capture tools and marketing/CRM platforms; HubSpot experience is highly preferred.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

• Ability to stand for extended periods and lift or move event materials, typically up to around 25 lbs.

• A dependable remote work environment for planning, coordination, and reporting between events.

🏝️ Benefits

• Remote work environment.

• Opportunity to work with AI and machine learning-enabled software for wildfire and extreme weather risk mitigation.

• Exposure to a global company operating in over 10 countries.