Field Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership of and implement the regional field marketing strategy to enhance pipeline growth, increase acceleration, and deliver revenue impact across enterprise accounts.

• Create integrated marketing plans that align with sales priorities through a mix of digital, hybrid, and in-person programs.

• Collaborate with sales, BDR, and marketing teams for synchronized execution and shared accountability for the pipeline.

• Design events and account-based experiences aimed at boosting engagement, conversion rates, and deal velocity.

• Identify and activate third-party partnerships and programs to broaden brand visibility and generate pipeline opportunities.

• Cultivate relationships with sales leadership and account teams to influence strategy and enhance program effectiveness.

• Oversee the regional marketing budget, optimize investments, monitor ROI, and prioritize initiatives that yield high performance.

• Collaborate with channel and partner marketing teams for joint demand generation efforts.

• Act as the marketing leader for the West Enterprise region in collaboration with sales leadership and account teams.

⛳️ Requirements

• 3 to 5 years of experience in field marketing within software or technology settings.

• Proven success in owning and achieving pipeline generation and revenue objectives.

• Experience in marketing to enterprise-level accounts that involve complex sales cycles.

• Track record of effective collaboration with direct sales teams.

• Ability to manage multiple projects in a dynamic and fast-paced environment.

• Familiarity with demand generation strategies, lead lifecycle management, and sales alignment.

• Strong communication and stakeholder management capabilities across cross-functional teams.

• Willingness to travel 30% for customer-facing programs and internal meetings, including sales QBRs.

• Bachelor’s degree or equivalent professional experience.

• Experience in designing and implementing marketing programs targeting various audience sizes: 1-to-many, 1-to-few, and 1-to-1.

• Knowledge of Salesforce, Asana, and other marketing technology platforms.

• Experience working within highly matrixed, global organizations.

• Capacity to operate independently while ensuring alignment with remote leadership.

🏝️ Benefits

• Comprehensive extended group health coverage.

• Generous paid time off, including vacation and personal leave.

• Retirement savings program with employer RRSP matching up to a specified maximum amount.

• Family-friendly benefits, such as parental leave top-up and adoption assistance.

• Opportunities for growth and development through access to learning resources and internal mobility programs.

• Medical, Dental, and Vision Insurance.

• Telehealth coverage.

• Flexible work schedules and opportunities to work from home.

• Development and career growth opportunities.

• Open Time Off in addition to 10 paid holidays.

• 401(k) matching program.

• Adoption Assistance.

• Fertility treatments.

• Paid volunteer time.

• August Free Fridays.

• Well-being resources.

• Regionally tailored programs for employees and their families.