Field Marketing Director

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the development, planning, and implementation of both national and regional field marketing initiatives.

• Oversee an annual revenue of over $4M across various clients and program sectors.

• Recruit, train, and manage a diverse team of both full-time and freelance Field Managers.

• Convert national brand goals into market-specific activation strategies.

• Collaborate with distributors and regional sales teams to enhance programming and maximize impact.

• Work together with Production, Creative, and Client Services teams to ensure alignment on deliverables.

• Handle budgets, supervise field managers, and guarantee adherence to agency and client expectations.

• Forecast for all field marketing initiatives.

• Create Standard Operating Procedures (SOPs) and training systems to ensure consistency, compliance, and excellence.

• Manage field tools and processes, including scheduling, reporting, expense tracking, and payroll input.

• Analyze and present campaign key performance indicators, insights, and summaries to clients and stakeholders.

• Represent the agency with professionalism in meetings with clients and partners.

⛳️ Requirements

• 7–10 years of marketing experience, including at least 4 years in leadership roles within field or experiential marketing.

• Experience managing spirit-based programming is preferred.

• Demonstrated success in leading teams across multiple regions and managing various clients.

• Comfortable handling multi-million-dollar field budgets and staffing strategies.

• Ability to cultivate client and distributor relationships that drive program success.

• Experienced in training colleagues and subordinates while assessing the quality of their output.

• Strong communication skills for presentations, reporting, and daily updates.

• Proficient in Google Suite, Microsoft Office, CRM, and project management software.

• Willingness to travel regularly and participate in weekend or evening activations as required.

• Background in spirits, consumer packaged goods (CPG), or lifestyle brands is preferred.

• This position is located in the Metro NYC area.

• Must not require U.S. work authorization sponsorship now or in the future.

🏝️ Benefits

• Medical, Dental & Vision Insurance – Various plan options with telemedicine availability.

• Generous PTO & Paid Holidays – Emphasizing work-life balance.

• Life & Disability Insurance – Company-paid options for enhanced security.

• HSA & FSA Plans – Tax-advantaged savings for healthcare and dependent care.

• Employee Assistance Program (EAP) – 24/7 confidential support services.

• Professional Development – Continuous training and leadership advancement opportunities.

• Wellness Perks – Discounts on gym memberships, wellness programs, and more.

• Performance bonus.